- May 4, 2020
-- Sustainability is a core value for Mars Fishcare, and over the last several months, API® brand has identified an ecological opportunity in their production processes.
API brand is proud to announce that they've begun working with an eco-friendly company to source all of their aquatic treatment bottles (sizes 4/8/16 ounce), which are now made from 35% recycled content. This focus on sustainability is central to Mars Inc., and has been targeted in a special way by Mars Fishcare as the business strives to reduce its carbon footprint.
"This is one small thing we can do as a business to help our planet," says Karie Olsen, Commercial Supply Manager. "We can now take even more pride in our high-quality products because we've made a move that directly impacts our environment for the better."
This isn't the first time that API brand has acted with the environment in mind. In 2012, Mars Sustainable Solutions began the process of installing a new infrastructure to restore the damaged coral reef off the coast of Indonesia. During this period of rebuilding, API brand provided several products to aid in the health and safety of the affected fish, such as conditioners and food. To date, this coral reef initiative is the biggest and most successful of its kind.
The switch to sourcing eco-friendly bottles yields several environmental benefits, such as: reduction in landfill dumping, reduction in water/energy used for production, reduction in fossil fuel depletion, and reduction in new plastic usage, all while maintaining the durability and appearance of PET plastic. These are significant improvements from recent production processes, which will serve to make the business stronger in the long run. This is the largest sustainability initiative that API brand has taken on to date, and one that the business is very excited about and will continue to grow the impact. For more details, visit https://apifishcare.com/