Rewriting The Rules of Web-TV in Lipstick
As web-programming, streaming programming, and social networking continue to reshape how audiences consume entertainment, F.R. Perro, Inc., a founding name in new-media filmmaking returns, seeking to capture Generation-Z viewers with a targeted film franchise tailored for today's platforms.
By: F.R. Perro, Inc.
"When characters and plot are allowed to exist without the framework of the traditional three-act narrative, living freely within the open-ended platforms of today, the creative possibilities grow exponentially."
It all kicked off with Lipstick Dojo, now being released online in bi-weekly installments, and the first in a five-beyond-
But how do today's mediums change how we consume entertainment?
Lipstick Dojo bypasses the usual theatrical, followed by physical media release structure, in favor of a more encompassing approach. The film is broken down into branching episodes, released in weekly installments, and linked together, forming a deep narrative.
As Perro describes, "It's not wait for a video to drop, watch it in ten minutes, and then wait a week for the next piece. It's wait for a video to drop, and then navigate to side-stories and supplemental media on a variety of platforms to enhance the adventure."
"There have been dozens of new-media wannabes with far deeper pockets than we could hope to have," Chip explained. "But with few exceptions, these ventures failed because they lacked the creative storytelling required for success. You just can't put a feature film online, charge a monthly fee, and expect people to watch. You need to figure out what makes new media platforms special, and build entertainment to fit it."
"Frankly," he states, "everyone else is trying to teach a horse how to swim, and it's just not going to work."
With zero advertising dollars, the initial Lipstick Dojo movie has managed to earn over 5000 views in under a month with a single promotional video.
"What we have is a story worth telling, and a creative team that can make it happen! We're a founding new media player, and we've been making web-content since before web-content was cool. We know what people want, and we love giving it to them!"
F.R. Perro, Inc.