Brands in the Time of Corona Virus: 10 Examples in Ghana: VOL 2
As African marketers and observers of all things "brands, we have been inspired by brands in Ghana who have responded to the pandemic and the various ways they have provided support.
By: WaxPrint Media
We compiled our first list of 10 Brands in Ghana in the Time of Corona Virus a few weeks ago. Since then, there has been so many more amazing stories that we decided to compile another list to highlight and applaud even more companies and individuals who are making a difference.
Kempinski Hotel Gold Coast City
Partnered with the government of Ghana, through the Ministry of Gender, Child and Social Protection to set up a soup kitchen to feed the homeless and the underprivileged during the lockdown period.
Hollard Insurance Ghana
Hollard Ghana was one of the first financial institutions to donate GHS100,000 to the COVID-19 Fund established by the Ghanaian Government to urgently finance efforts from the private sector to contain CoronaVirus.
Industry: Real Estate
Real estate developer and hotelier, Nana Kwame Bediako aka "Freedom Jacob Caesar", pledged Number 1 Oxford Street, a $53 million, 5-star luxury hotel to be used as a quarantine location or isolation centre should the need arise.
Donated two fully installed ultramodern Video Conference Facility to Ghana's Ministry of Health to help the ministry communicate effectively with colleagues from other jurisdictions and the rest of the world and reduce physical contacts between the Ministry and hospitals.
Bacardi + Marina Market
Delivered #StayHome Survival Kits comprised of spirits (Bacardi, Bombay Sapphire, Dewars, Grey Goose), mixers and grocery store vouchers to encourage people to enjoy lockdown by making cocktails at home.
mPharma has created a solution equip and re-purpose private labs into COVID-19 testing centres with PCR equipment and test kits. mPharma has also acquired 10,000 testing kits which it will donate to the government to supplement their efforts to test more people
See Our Vol 1: https://mailchi.mp/