eCommerce Market Research: Key Indicators and Trends 2020

NEW YORK - Feb. 27, 2020 - PRLog -- Main trends in the e-commerce market of Central and Eastern Europe and the most profitable advertising channels for investment in 2020.

Promodo agency conducted a detailed report of the eCommerce market. We share key findings.

eCommerce Market Changes

The average check of online retailers significantly exceeds inflation, but such a noticeable increase occurred against the background of a slight increase in the number of transactions. In terms of income and sessions for 2019, the market grew by a quarter.

Simplification of the customer's path to making an order on the site is the key to sales growth for any online store.

Digital Channel Effectiveness

In 2019, organic search became the most significant channel for attracting traffic, ahead of paid by 10%.

To attract even more traffic from the "shareware" organic delivery will help high-quality content. It is not only about thematic articles, but also about videos, as well as useful publications on social networks and interactive guest materials.

As for profitability, contextual advertising (https://www.promodo.com/services/ppc/) has become the most effective channel. And the highest average check for the channel is direct (users who go to your site bypassing the search and stores of competitors).

We hold visitors or attract new

Returning users account for 83% of the total number of transactions. Moreover, they bring in more than 77% of revenues, and the conversion from regular customers is twice as high as the average for the site.

Smartphones or pc

Based on the dynamics in the eCommerce market, in 2020 we should expect serious changes - for the first time, the volume of transactions from smartphones should exceed the desktop.

Fast and comfortable sales from smartphones are the trend of this year.

For more information to help you make the right marketing decisions, download the full report (https://www.promodo.com/download-guide/?guide=17042).

The report is based on data from 292 online stores from 16 countries with a total online turnover of more than $ 2.3 billion. The aggregated results were supplemented by recommendations from Promodo (http://www.promodo.com/) marketing agency experts.