An overview of cookies and biscuits market in India

OKHLA, India - Feb. 19, 2020 - PRLog -- Biscuits are handy fast food and grocery shopping is incomplete without adding biscuits in the cart. These bakery products are an ideal companion with tea or coffee. There is a variety of biscuits out there that contain numerous ingredients that are appealing to the people of all age groups. Cookies are made using the same ingredients that are used to make biscuits but also contain chocolate chips, nuts, oats, raisins, berries, spices, etc. Today, they have become a great gifting option after traditional sweets and chocolates due to their high afford-ability, longer shelf life, and customizable nature.

Market scenario in India:

In India, penetration of cookies and biscuits in both urban and rural area is about 83 % and 94 % respectively
After the USA and China, India is the 3rd largest producer of biscuits
Our country exports biscuits to approximately 165 countries including the USA, Tanzania, Nepal, etc.
In India, cookies and biscuit sector is categorized into two parts i.e. organized (70% market share) and unorganized (30%)

Effect of the emergence of healthy cookies and biscuits in this sector, worldwide

Many biscuits and cookies manufacturers around the world are now entering into the 'healthy food segment' keeping in mind the preference of the health-conscious population. Steadily, highly nutritious, less trans-fat-containing & easily digestible cookies and biscuits are becoming a new subcategory of cookies and biscuits market.

The reason behind the growth of this new market:

Growing awareness about good health and rising inclination for healthy snacking products among people especially the millennial & working professionals
Introduction of various on-line grocery shopping apps has spiked up the overall growth rate of healthy biscuits and cookies market
Innovative marketing strategies including TV and social media campaigns by hiring popular actors and influencers

The cookies and biscuits segment in India is highly competitive and evolving. Consumers in our country are always tempted to shift their choices and preferences whenever new products are launched. The increasing demand for healthy snacks has also propelled the growth of this segment.

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