First Wholesale Trade Show in US Dedicated to Responsibly-Sourced Brands Launches on March 9, 2020 in Los Angeles
O2 Show premieres integrated platform for promoting eco-conscious lifestyle brands
By: O2 Show
Show offers style-conscious premium buyers and influencers a thoughtfully curated selection of ethically-made & sustainable brands presented in an aspirational and inspirational setting in the heart of the Los Angeles Fashion District.
Born out of the desire to promote an eco-conscious lifestyle and provide value-added solutions and resources to brands and retailers, O2 Show combines an integrated platform of wholesale shows, retail pop-ups and collaborations, with a comprehensive online platform, to build a community of like-minded people, retailers, and brands that share the same values and passion for beautiful, innovative, well-designed products that are responsibly made.
O2 Show leverages trusted retailer and brand relationships cultivated through 5+ years of successful ownership and operation of Coeur Show, whose curated selection of accessories, beauty, and homewares brands gained a loyal retailer following from top-tier retailers, majors, and specialty stores. With an extensive retailer contact list and outreach to over 12,000+ retailer contacts, O2 Show is responding to the growing interest from retailers for more responsibly-
Actively championing eco-conscious fashions as early as 2005, and with more than two decades of experience in the fashion industry, the two founders of O2 Show are committed to promoting a sustainable lifestyle and bringing added-value solutions to brands and retailers in a rapidly-evolving fashion and consumer landscape. Not seeing a wholesale trade show in the US dedicated to promoting ethically-made brands to retailers, the two co-founders created an integrated platform that combines trade shows, retail events, and a strong technology base, to connect brands, retailers, and consumers.
Named after the most basic element, Oxygen, vital to survival and directly linked to climate change, O2 Show capitalizes on Los Angeles' importance as a buyer destination and its leadership in fashion and environmental issues. By focusing only on sustainable and ethically-made brands, O2 Show aims to provide a supportive medium for these brands to develop and grow, and a level playing field that minimizes price-driven competition.
"As opposed to established 'mainstream' trade shows revolving around large-scale manufacturing and big brands, we know that eco-conscious makers and brands may require a slightly different approach: small is good, quality is greater than quantity, timeless appeal means more than the latest trend, and additional support may be needed," said the two co-founders of O2 Show.
Launching during LA Market in the newly-redesigned state-of-the-
The wholesale show offers brands a variety of space options tailored to fit their needs, from booths to a boutique-like setting featuring individual products. Combining well-designed, beautiful products with artful arrangements and well-merchandised spaces, O2 Show creates an inspiring, enchanting experience that facilitates discovery and allows retail buyers to engage with brands and choose products whose stories mesh well with their own merchandising concepts.
Featuring meet-the-maker spaces, brand activations, beauty and wellness lounges, food and beverage tastings, and informational resources and panel discussions in a lush, relaxed setting, O2 Show events provide an immersive and curated brand experience, ensuring that brand stories and values are sustainably aligned.
The brand experience will be maintained post-show through the O2 Show online platform featuring brand stories and maker interviews, wholesale ordering, online retail collaborations, and informational resources. O2 Show retail collaborations, pop-ups, future show dates, and other event collaborations with sustainable groups throughout the US will be announced in April 2020.