PicPocket-Labs, Inc. awarded patent for location/event-based (geofence-driven), targeted advertising and custom media creation
Patent leverages date, time and location information to enhance the relevancy of mobile advertisements and custom media creation through location/event-centric, media templates (geofilters) and stickers.
By: PicPocket-Labs, Inc.
According to Urban Dictionary, geofilters are "location-based image filters that can be accessed only from certain places and added as a graphic overlay to a photo or video."
Patent 10,574,614 pertains to the creation, use and sharing of custom media templates to enhance photos and videos taken while attending specific, live-events or which meet certain geographic and temporal criteria - media templates which enable eventgoers to advertise/highlight their participation at these same events, and which brands and sponsors can use to target eventgoers with highly relevant advertisements, information, coupons, deals and the like.
"We all know what "selfies" are; they've become the single greatest form of self-expression to happen to social media. Taking photos of ourselves to mark occasions or to memorialize visits with special people and favorite places – they've been our way of showing our friends and followers all the cool people we know and places we've been. As selfies have become commonplace, the use of geofilters (and geostickers)
PicPocket will integrate both "geo" -stickers and -filters throughout its namesake PicPocket app – notably, in both its My Story and its patent-pending, Event Stories features (products which allow users to create video mashups of event content with embedded mp3, video or audio commentary.)
PicPocket-Labs, Inc. is an early pioneer in geofencing and location-based IT solutions with offices in Austin and Dallas, TX. The company is actively exploring strategic, customer partnerships for both its Consumer, live-events app and in select Enterprise markets – specific emphasis on live-events venues and professional sports organizations, property and casualty insurers, agricultural applications, home/building/
For more information about PicPocket-Labs and for direct links to our apps, please visit us at: www.PicPocket.com.
Page Updated Last on: Feb 06, 2020