Acclaimed Italian Scent Marketing Firm Sniffs Out Opportunity in the Americas

MIAMI - Nov. 14, 2019 - PRLog -- Scent Company, the iconic global leader in olfactory branding and scent marketing has chosen Miami as its initial gateway into the Americas.

Already firmly entrenched throughout Europe, Asia and the Middle East, Scent Company considered numerous locations before finally choosing Miami. "We were very interested in New York and Los Angeles, but ultimately we chose Miami for its vibrant, international economy, climate and proximity to Latin America and the Caribbean," said company founder and CEO, Paolo Persico.

The concept of utilizing unique aromas to create or enhance a brand experience has been around for ages, however in the past decade "olfactory branding" has exploded onto the scene. According to Global Industry Analysts, the global scent marketing industry was valued at more than $45 Billion in 2018 and the Americas is a fast-growing part of this segment.

Scent Company's success stems from its ability to produce "signature scents" of the highest quality and safety standards. The company employs the true "masters of fragrance" from Italy and France who have already formulated over 2000 proprietary aromas for luxury brands such as Gucci, Armani, Ermenegildo Zegna, Balmain, Ferragamo, Christian Dior, Cartier and Mandarin Oriental. "Many of our international clients have operations in the Americas and they are continually asking when we will be here to serve them, so the move to Miami became inevitable," continued Persico.

Scent Company's signature scents allow the company's clients to create unique brand identities or "olfactory logos" for their business or homes. Given that the human sense of smell is the only one of our five senses connected directly to the limbic system, the part of the brain responsible for processing emotion and memory, a unique and strategically conceptualized aroma is a powerful tool to transmit positive and long-lasting brand sentiments.

To develop its market in the Americas, Scent Company has partnered with Moacyr Alves, a former Brazilian financier and entrepreneur who moved to Miami from Sao Paulo over five years ago. Moacyr has wasted no time in reaching out to Scent Company's potential clients in the area and is already servicing over sixty residential and commercial accounts. To fortify his team, Moacyr has contracted Erik Sorensen, a seasoned marketing and sales specialist, who will focus on developing and servicing national accounts in the hospitality, retail and specialty segments.

Persico sums up his Scent Company's philosophy and future by saying, "Our passion for luxury and Italian craftsmanship defines our creative process. We are deeply committed to producing unique and exceptional fragrances for our prestigious global clients and are thrilled to be expanding our ability to do this via our newest operation in the Americas."