Designing a connected venue environment

LAS VEGAS - Oct. 26, 2019 - PRLog -- Most existing venues and precincts have been designed and operated for a single purpose. When measured against this purpose, they are generally successful, but this success is the result of rigid rules around the purpose of the venue. The days of building venues for a single purpose, however, are now behind us. To ensure revenue meets the high cost of building and maintaining venues, they must be able to cater to different kinds of events and be open every single day. The challenge then is providing a connected venue environment for fans that keeps them informed and engaged – no matter what kind of event is taking place.

Where does this leave us?

There are two options: With an existing stadium, redeveloping or rebuilding the precinct is required to adapt it for mixed uses and more flexible functionality. When the "bones" of an existing venue are good, retro-fitting the environment might take place to increase the flexibility. Either way, creating a user-friendly and connected environment for fans is built upon an understanding the environment, the people that use the space and the people that operate the space. By measuring and recording this information, concepts can be tested and validated, insights can be gleaned and a solution can be reached. We call this process the Environmental eXperience Labs (eX-Labs). It's a critical phase in providing a connected venue environment because planning allows us factor in the modern complexities of venue precincts that operate 365 days a year. The traditional, organic experience won't cut it when there's so many different kinds of events, fans and stakeholders, and so much time pressure from day to day for the operators of the venue precinct.

Read the full article here: https://pam.co/designing-connected-venue-environment/

With Steve Plummer, Wayfinding Specialist at PAM