Get Ahead Of The Game With Schema Markup
One of the most recent, yet underutilized forms of optimization is known as a schema markup (also known as structured data).
What is Schema markup exactly?
Essentially, it's code that you insert into your site so that search engines can return more informative results for the user. By telling a search engine what your content means, the SERPs don't merely display a couple of lines about your site.
Think about what a Google SERP entry looks like when you carry out a search for a local business. Then compare it to what it would have looked like years ago. Not only are you getting a mini-description of the business but you're also getting useful and relevant information that any potential customer would want to see. This information can include opening times, contact details and location.
Generally speaking, a site utilizing schema markup tends to rank higher on search engines than sites without markup.
Roughly 33% of Google's search results utilizes rich snippets, including schema markup. However, according to some, less than 33% of sites utilize schema markup.
Think about it for a second. By not utilizing schema markup, the majority of sites are missing out on a huge SEO boost. Therefore, if you decide to get ahead of the game and incorporate schema markup, then you'll be getting ahead of the competition.
Another thing that's great is that you don't have to go through an arduous process of learning new coding skills. Web pages with markup will still use HTML. All you're doing is merely adding pieces of schema.org vocabulary to HTML microdata.
What is a rich snippet?
A rich snippet describes a structured data markup that you can utilize in addition to your existing HTML. It allows Google and other search engines to gain a better understanding with regards to what information is displayed on each of your web pages. This allows search engines to return more relevant results to searchers.
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