databahn Releases Account-Based Marketing (ABM) Company Research Guide
databahn announced the availability of a comprehensive Account Based Marketing (ABM) Company Research Guide to enable enterprise marketers to more efficiently and thoroughly research their high value strategic accounts.
By: databahn, LLC
Databahn CEO Ryan Murray explains the drivers behind the Account-Based Marketing (ABM) company research guide, "It was developed to help marketers and the entire account management team stay focused on the customer's business issues and to create more consistent personalized messaging & value propositions that resonate with the customer's business priorities, challenges, and personal agendas."
The ABM Company Research Guide contains sections on how to build key contacts within buyer centers, executive profiles, SWOT report, organizational structures, buyer personas, industry facts & trends including suggestions for finding information about target accounts and executive-decision makers in the deep web.
The ABM Company Research Guide enables marketers to record details of their target account research in one place. Mr. Murray continued, "Building comprehensive ABM company profiles, executive profiles, and personas is a time consuming and laborious process. We initially created the ABM company research guide for databahn researchers because it helps them work more efficiently. However, we thought there is a tremendous amount of value for those who want to do the ABM account research on their own, which is why we're putting it out there to download for free."
Databahn is a Nashua, New Hampshire based research company that serves the needs of high tech companies marketing and selling to Fortune 1000 & Global 2000 companies, University Systems and State Governments.