DMS Shows Strong Investment In Education Industry With Strategic New Hire
By: Digital Media Solutions
Irani comes to DMS with more than a decade of experience in the digital marketing and higher education space. Irani was first introduced to and became an advocate of DMS during his time as VP of Marketing at Ultimate Medical Academy (UMA), where he worked closely with DMS Education and its award-winning Sparkroom® technology. A true believer in the DMS mission of leveraging the best people, processes and technology in the industry to produce highly effective enrollment marketing solutions, Irani will use his fine-tuned skillset to help drive growth and innovation in the higher education vertical.
"We're grateful to add another seasoned digital marketing executive and leader like Rustam to the team," said Cliff Libby, Executive Vice President & General Manager of Education for Digital Media Solutions. "Rustam has made a significant impact on the industry over the years, and he brings a unique perspective to DMS, as he has been a client of DMS, working directly with our team throughout much of his career."
Prior to joining DMS, Irani held a number of leadership positions, most recently as VP of Marketing for Trilogy Education Services – acquired by 2U in April 2019 – where he led the digital marketing efforts across a growing product line globally for 46 university partners. Irani is a member of the Executive Council of Performance Marketers and the CMO Club, and he is a past board member of Habitat for Humanity. He graduated with a Bachelor's of Science in Civil Engineering from University of Florida and a Master's of Business Administration from Florida Atlantic University.
"I'm thrilled to continue my relationship with DMS as an official part of the team," said Irani. "There is significant growth and excitement surrounding DMS Education, and I look forward to bringing my experience, insight and ideas to the team to continue that momentum."
An established leader in matching schools with students who enroll and graduate, DMS Education provides predictable, scalable and reliable education marketing using an extensive portfolio of owned-and-operated, education-focused properties and a diversified, multi-channel media mix. Thanks to a keen understanding of education consumers and their journeys, DMS Education deploys robust targeting and routing logic to deliver predictable marketing solutions to its school partners. With its support of traditional and for-profit colleges, trade schools, community colleges, boot camps, continuing education providers, OPMs and agencies, DMS Education has seen it all, validating itself as a thought leader in education and performance marketing.
Since its inception, DMS has earned continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine "360 Best Entrepreneurial Companies in America" list in 2017 and 2018. Named one of America's "Best Places to Work" by Inc. magazine, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.
About Digital Media Solutions®
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company's precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America's "Best Places to Work" by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-
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