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Charlotte Search Engine Marketing Fundamentals from Animink
Animink has compiled a list of SEM fundamentals to help you increase the traffic to your website, increase leads and sales, and positively impact your overall marketing and business strategy.
Go Local with Keyword Research
If your ad is unclear to your target users in a specific region, your SEM campaigns will not reap any results. Going local does not mean blatantly translating keywords from one language to another; it is more about creating a well-written copy that reflects the nuances of language and culture. It is also advisable to launch a separate campaign for major regions, helping you get the most out of your SEM strategy.
Make Every Character Count
Your PPC ad must be adapted and edited to fit within the character length limitation, without sacrificing the message you are trying to communicate.
Build a Landing Page
Bring value to your users and create a clear landing page with a clear call-to-action, so there is as little friction as possible when you want users to buy a product, sign up for your newsletter, or download your eBook.
Feedback forms are a powerful way to ask users how they think their friends would search for your product or service. It's a smart way of understanding how your audience is trying to search for a product and service, and finding a way to reach it.
Speaking about their services, the spokesperson at Animink said, "These tips are really just the tip of the iceberg when it comes to digital marketing in Charlotte, NC. At Animink, we work with our clients to help them take advantage of SEM and devise a clever campaign to make paid advertising work for you."
Animink is an innovative web design company founded twenty years ago in Charlotte, North Carolina. With products and services ranging from web design to SEO Development to branding, Animink has successfully built a 360° agency, your all in one solution for any digital needs. With a vow to provide customized services to each client, Animink has set itself apart from other companies of its kind. Visit here: https://www.animink.com/