The Uk's 50 Most Disruptive Companies Revealed

The who's who of the tech and business world has identified the top 50 UK companies leading global disruption, prior to joining with AI to rank them
By: Disruption50
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LONDON - July 8, 2019 - PRLog -- D/SRUPTION (  the business intelligence platform and disruptive innovation magazine, has today announced the final 50 in its Disruption50 ( Index – a ranking of companies which celebrates those businesses innovating and leading the way in our rapidly changing world. The wide variety of companies represented serves to show just how important disruptive innovation, technology, and business models have become across industries. Many companies have experienced rapid growth and now serve clients and consumers at global scale. Not only are these UK companies disrupting their own industries – they are disrupting the world.

The Judging Process

D/SRUPTION teamed up with Hotwire (, the global communications agency, on the Disruption50 to help evaluate the tech and innovation changing the business landscape in 2019. After receiving applications from a wide range of companies from across industries, a shortlist was submitted to an expert judging panel. Judges scored each applicant on their fulfilment of 10 criteria ( This included broad indicators of disruption such as fast growth, replacing incumbents, and changing the structure of their market.

The cross-industry panel included:

Parul Kaul-Green - Head of AXA NEXT Labs Europe - AXA

Angela Bates - Programmes Leader IBM Developer Ecosystems Group - IBM

Hamish Graham, Pfizer Healthcare Hub: London Manager, Pfizer

Laura Turkington - Innovation Lead - Vodafone

Nigel Watson - CIO - Northumbrian Water Group

Elena Novokreshchenova - VP of Europe - Remitly

Ingrid Silver - Partner - ReedSmith

Monica Parker - Founder - Hatch Analytics

Helene Panzarino - Managing Director - RAINMAKING COLAB

Rob Prevett - Founder & CEO - D/SRUPTION

Matt Cross - Head of B2B, EMEA - Hotwire

Norma Dove-Edwin, Chief Data and Information Officer, Places for People

Daniel Saunders, Chief Executive Officer, L Marks

Frazer Bennett, Chief Innovation Officer, PA Consulting

Alex Annaev, Enterprise Development Lead, Shell UK

Max Winograd, Global Director, Ventures & Open Innovation, Avery Dennison

Neal Gandhi, CEO, The Panoply

Amanda Kamin, Director of Marketing, Communications and Events, Digital Catapult

The Top 50 companies

The top 50 includes start-ups, scale-ups and more established companies across industries including retail, banking, aviation, financial services, fashion and data, and utilising technologies such as blockchain, machine learning, IoT and AI.

Provenance, for example, uses blockchain to provide secure supply chain traceability to support transparent trading. Since 2014, the platform has attracted a customer base of over 200 retailers including Fairfood, the Co-op, and a number of global fashion brands.

Similarly, cybersecurity vendor Darktrace was set up in London in 2013 and now has 40 global offices. The company spans all sectors, leveraging machine learning to hunt for cyberthreats within corporations and also national infrastructures. Darktrace is one of the most influential cybersecurity companies worldwide, reaching unicorn status last year with a valuation of $1.65bn.

Another example is EVRYTHNG, a fast growing Internet of Things and data management company. Just one year after its incorporation, EVRYTHNG partnered with IBM and the World Wide Web Consortium as part of the EU COMPOSE project to create an open technical framework for IoT services.

Niall Murphy, Co-founder and CEO of EVRYTHNG, said: "It is a huge honour to be named among the Disruption50. EVRYTHNG was founded in the spirit of innovation and solving real world problems. Today we are disrupting the way consumer product brands do business by bringing billions of products to life with a digital identity on the web."

Other disruptive companies in the Index include Cup Club, a GreenTech startup that has developed a reusable cup subscription service, and CitizenMe, an AI powered platform that helps businesses and individuals to take control of their personal data and understand its value.

The top 50 companies (unordered) are:

Advanced Sustainable Developments
Exscientia Ltd
Agilitas IT Solutions
Forward Health
Altitude Angel
Natures Menu
Halo Coffee Ltd
Bought By Many Ltd
Elder  Incuto Limited
Change Please CIC
Expend Limited
ZapGo Ltd

Swarm AI ranking

In an industry first, D/SRUPTION has leveraged the power of Swarm Artificial Intelligence technology provided by Unanimous AI which made it possible for judges to rank companies in a collaborative and comparative way. Rooted in deep science, the technology employs the biological principle of Swarm Intelligence – the process that allows flocks of birds, schools of fish, and swarms of bees to reach optimal decisions with remarkable efficiency. The Swarm asked judges to rank companies based on their potential to disrupt an industry or service, as well as how likely they would be to significantly impact society, business, and business models across sectors.

"It was fitting that our judging decisions were augmented by the use of AI," says Matt Cross, Head of B2B, EMEA at Hotwire and Disruption50 judge. "Plugging into Unanimous AI's Swarm was a very cool experience and brought a whole new level of collaboration to our decision-making process. This was a glimpse of the future perhaps… Hand in hand with the machines!"

Revealing the Full Index- presentation event and report

The final rankings will be revealed on the 10th of September, where a presentation will be held at Disruption Summit Europe attended by 700 innovation leaders. During the Summit, delegates will be able to meet the top 50 companies and understand how they are successfully disrupting business today, and see presentations by several of the successful companies.

Unanimous AI will be on hand to take us through the swarm intelligence process in depth and there will be presentations from some of the top 50 including What3Words, Change Please, Vidsy and Limitless.

The Disruption50 Index report will also be available at the event and afterwards as a digital download. It will include full profiles and analysis of these innovative businesses and their impact, listings of all companies who made the top 100, and a selection of companies to watch for next year. Disruption Summit Europe will be held at 133 Houndsditch, London on 10th September. Registration is open now (

To request a press pass or for further information please contact

To view the final list of Disruption50 companies, click here (

To view the top 100 companies view here (

Pre-register for the Disruption50 Index report here (

To find out more about Unanimous AI and Swarm technology click here. (
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