Upwardly Group Creates Curated Private Marketplace Packages Tailored to Ad Agencies

NEW YORK - June 13, 2019 - PRLog -- Upwardly Group, an ad tech consulting firm based in New York City, has expanded its service offerings into the development and delivery of curated Private Marketplaces (PMPs). Working with premium publishers and exclusive access to first-party data, Upwardly Group's PMPs provide agencies with the ability to reach their advertisers' desired audiences efficiently and at scale.

Upwardly Group's premiere PMPs are comprised of Comscore Top 250 & 500 digital media properties focused on the multicultural market. The PMPs provide agencies with first-look access to all of its publishers' inventory, ensuring that buying is done at the top of the waterfall and not pulling from remnants available only after the most valuable inventory has been purchased by priority bidders.

To provide agencies with exclusive access to that inventory, Upwardly Group uses several integration technologies, including header bidding integrations via Prebid.js and Index Exchange as well as direct tag integrations. Upwardly Group combines that inventory with exclusive, first-party data acquired through defined channels including online music and entertainment streaming services that can be targeted in conjunction with its PMPs to reach desired audiences with a higher degree of specification. Upwardly's initial PMP consists of curated inventory for agencies that are trying to reach the Hispanic and African-American demographics.

Agencies also have the ability to integrate their own first-party data or their advertisers' data directly into the PMPs. By layering first-party and second-party data onto a curated list of publishers, these unique PMPs offer agencies a new product to take to advertisers and to the open exchange market, providing them with a new revenue stream in an era of declining margins on traditional agency services.

Managing Director Marc Mordoh said, "As a full-service ad tech consulting firm, we are constantly looking for creative ways to bring value to our agency clients. Through the integration of traditional publisher private marketplaces and proprietary data, we are introducing a new product to the marketplace. And that is just the first step."

While expanding its service offerings, Upwardly Group has also expanded its physical footprint by opening an office space in Houston - an emerging market for small to mid-sized agencies that allows Upwardly to maintain close geographical proximity to its clients.

About Upwardly Group

Upwardly Group is an ad tech consulting firm based in New York City. Upwardly Group partners with leading agencies to provide consulting services for all aspects of digital media buying, including: trafficking, serving, real-time bidding, and analytics. Its consulting team is comprised of industry veterans - including former Googlers and AppNexians - with a combined 30 years of media agency and ad tech experience.

For more information, please visit www.upwardlygroup.com.