Internationally Collected Visual Artist & Filmmaker Cheryl Maeder's New Video Installation Simulacra

The thought-provoking video installation 'Simulacra' created by Cheryl Maeder captures a significant aspect of modern culture within a tech-driven society. It is a reflection, an imitation, of who we have become in this social media age.
By: Cheryl Maeder
 
 
Image from Cheryl Maeder's 'Simulacra' Video Installation
Image from Cheryl Maeder's 'Simulacra' Video Installation
MIAMI BEACH, Fla. - June 4, 2019 - PRLog -- Internationally collected visual artist and filmmaker Cheryl Maeder's new video installation 'Simulacra', is a reflection, an imitation, of who we have become in this social media age. "As observer and narrator of the film, I become another one of the subjects in this social commentary on our filtered reality. Special thanks to Artist Mary Tidy-Coyle for our wonderful collaboration and editing, as well as Brandon Martinez of Datzi Media, who will be creating an Interactive 3D APP for this installation," said Cheryl Maeder.

"Since 2008, I have been exhibiting as an artist during Art Basel Week at art fairs such as Art Miami.  I have noticed that social media has transformed our daily lives. In the first years of exhibiting, when viewers would come to the exhibit, they would ask to take photos with their phones. As the years progressed, fewer people would engage directly with the art. They instead use their phones as their lens to the world. Having observed this evolution, I thought it would be interesting to use my own iphone to film the viewers, so that I become an active participant, and we all become the 'Art'," explained the artist and filmmaker.

Cheryl Maeder's photographs are in the permanent museum collection of The Patricia & Phillip Frost Art Museum FIU in Miami, exhibited internationally - The Musée du Louvre in Paris, SFMOMA San Francisco Museum of Modern Art, Cooper Union in New York and Norton Museum of Art in Palm Beach. Her work is exhibited at major art fairs, such as Art Miami, SCOPE Art Show, Art London and Art Shanghai, among others.

Her work is also auctioned at Sotheby's, New York. The artist had a solo exhibition at Miami International Airport in 2015, and was recently selected by PBS for Project Filmmaker, South Florida, funded by the National Endowment for the Arts. For more information about this artist contact: maeder@maederphotography.com
http://www.maederphotography.com
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Source:Cheryl Maeder
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Tags:Video Art
Industry:Arts
Location:Miami Beach - Florida - United States
Subject:Features
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