The Million Dollar Secret To Increasing Online Sales: Strong Landing Page

NEW YORK - May 15, 2019 - PRLog -- It is no secret that landing pages are essential for any business looking to have their target users take an action on their websites and also collect important information about their visitors. Here are 5 essential steps for building (https://www.syaxlmarketing.com/design) your landing page. Remember landing pages are typically used for providing detailed information on a specific product, service or topic.

1.) Good UX/UI Design
Having good UX/UI design (https://www.syaxlmarketing.com/design) allows you to have insight about your target customer. After all, the landing page is meant to be useful to your target audience and match their needs to your services. Create a user experience design that is simple, uses a lot of white space and is responsive and interactive. Make sure that your buttons are big enough for users to notice and add in any information (one-liners) that will answer as many questions as your visitors might have, (i.e.), if you want visitors to click a button for a "free consultation" specify that you are taking up "X" amount of their time. Also, be sure to use colors, backgrounds, fonts and sizes accordingly, if you have light colored text on a medium colored background, use an inner background for the text. Next, as mentioned above, get as much information as possible upfront, (i.e.), if you are operating a driving school website and want to find out what your visitor needs, use forms that capture what kind of driver they are ("Driver's Permit, Driver's License Jr. (Under 18), Driver's License, Commercial Driver's License, etc.) This way, by the time you are asking them to check out or contact you, you have as much information as possible to shorten that questionnaire-like conversation. Lastly, if your landing page has a menu, make it short and navigational.

2.) Make Your Content Relevant To What Landing Page Is For
A common misconception about landing pages is that it is supposed to have everything about the business or brand, wrong! It should be directly focused on what it is that you are advertising or wanting to emphasize, be it a product, service or a topic of importance (i.e.), if you sell fragrances and you are rolling out your latest fragrance, you may want a landing page specifically giving information, visuals and CTAs on how to purchase it. If you are selling a service, you may want to focus on why this service is important to your customers and how they can get started through that landing page. Now, if you are running a blog, you will want to focus on a specific topic of importance that is guiding your ideal audience to your cause or issue. The content on this page should describe all their is to know about the purpose of this page and how to either get started or move forward through your CTA buttons.

3.) Forms! Forms! Forms!
A great way to reduce high-bounce rate on your website is to get as much information on your visitor for follow-up in the first half of the landing page. Whether it's a simple form asking for demographic information (name, email, and/or phone number) or a form that offers a free incentive, so that you get the information you need from your visitors directly from your landing page. Form building can be tricky but using forms that have "fill-in" type of answers or "drop-down menu" answers are the best types for allowing your visitors control and also giving guidance toward answers that help them and you at the same time.

4.) Call-To-Action (CTA) Buttons
This is about as simple as it gets. Create a button for the action you want your visitor to take and link it to a page, contact form, Lightbox or where ever you want them to go after absorbing all the information on your landing page. While you may want to give visitors the option to contact you, purchase or download something, keep your CTA buttons to a minimum, meaning do not have CTAs for more than the options previously mentioned. Trust me if they make it past the average 3 seconds, you don't want to lose them by having too many different calls to action.

5.) Use Graphics
If you don't have the resources to use original graphics and media, that's okay! After all, stock photos have the best quality and usually are royalty-free images/videos. Use companies like Pexels (https://www.pexels.com/), Canva (https://www.canva.com/) and iStock Photo (https://www.istockphoto.com/) for great images at little to no cost. The beauty of using graphics is that you can find them super easily by typing just a few words into their search bars and also you can tell a lot of your story through images and videos, leaving no reason for visitors on your landing page to be overwhelmed by information. If you do have graphics, even better! Learn how a picture can say a thousand words. As cliche as that may be, it holds true and visitors tend to spend longer on your website if you have high-quality relevant graphics.

These 5 steps for building a landing page can help you close leads and also re-market to old visitors. Keep in mind, no matter your trade, there are 3 types of user intents (https://www.syaxlmarketing.com/clients-truemeasures) (informational, navigational, and transactional). You want to be certain that your landing page can effectively communicate and intrigue your visitors at every intent so you can convert them to leads/customers.

To understand more about landing pages or to have us create one for you, contact us (https://www.syaxl.com/contact) now. We are leaders in digital marketing (https://www.syaxlmarketing.com/) because we understand you and your online needs.