The Million Dollar Secret To Increasing Online Sales: Strong Landing Page
5 Steps To Building A Successful Landing Page To Boost Your Profits.
By: SYAXL LLC
1.) Good UX/UI Design
Having good UX/UI design (https://www.syaxlmarketing.com/
2.) Make Your Content Relevant To What Landing Page Is For
A common misconception about landing pages is that it is supposed to have everything about the business or brand, wrong! It should be directly focused on what it is that you are advertising or wanting to emphasize, be it a product, service or a topic of importance (i.e.), if you sell fragrances and you are rolling out your latest fragrance, you may want a landing page specifically giving information, visuals and CTAs on how to purchase it. If you are selling a service, you may want to focus on why this service is important to your customers and how they can get started through that landing page. Now, if you are running a blog, you will want to focus on a specific topic of importance that is guiding your ideal audience to your cause or issue. The content on this page should describe all their is to know about the purpose of this page and how to either get started or move forward through your CTA buttons.
3.) Forms! Forms! Forms!
A great way to reduce high-bounce rate on your website is to get as much information on your visitor for follow-up in the first half of the landing page. Whether it's a simple form asking for demographic information (name, email, and/or phone number) or a form that offers a free incentive, so that you get the information you need from your visitors directly from your landing page. Form building can be tricky but using forms that have "fill-in" type of answers or "drop-down menu" answers are the best types for allowing your visitors control and also giving guidance toward answers that help them and you at the same time.
4.) Call-To-Action (CTA) Buttons
This is about as simple as it gets. Create a button for the action you want your visitor to take and link it to a page, contact form, Lightbox or where ever you want them to go after absorbing all the information on your landing page. While you may want to give visitors the option to contact you, purchase or download something, keep your CTA buttons to a minimum, meaning do not have CTAs for more than the options previously mentioned. Trust me if they make it past the average 3 seconds, you don't want to lose them by having too many different calls to action.
5.) Use Graphics
If you don't have the resources to use original graphics and media, that's okay! After all, stock photos have the best quality and usually are royalty-free images/videos. Use companies like Pexels (https://www.pexels.com/
These 5 steps for building a landing page can help you close leads and also re-market to old visitors. Keep in mind, no matter your trade, there are 3 types of user intents (https://www.syaxlmarketing.com/
To understand more about landing pages or to have us create one for you, contact us (https://www.syaxl.com/