The 2019 NBA Playoffs Are Creating An Unprecedented Number of Bets, Says PayPerHead.com
SAN JOSE, Costa Rica - April 26, 2019 - PRLog -- The NBA playoffs are in full swing, and basketball fans from around the world are placing wagers on the action. After an estimated $8.5 billion dollars wagered on 2019's March Madness, PayPerHead.com, the industry's leading sportsbook software company, is expecting a sharp increase of wagers throughout this year's NBA playoffs, significantly surpassing last year's numbers.
"This is the first year that basketball fans are legally allowed bet on the NBA playoffs in specific states, making this year's playoffs one of the most significant within the industry," explained Nate Johnson, Product Manager of PayPerHead.com. "Even though some of the larger names in basketball aren't in this year's playoffs - like Lebron James - we're still seeing increased betting action and demand from our agents."
As the Per Head and Sportsbook industries are looking towards an unprecedented amount of bets for this year's NBA playoffs, many sports media outlets are citing an overall decrease of viewership during the playoffs. Sports journalists are reporting that viewership of the NBA playoffs have decreased by 18% from the previous year, claiming that the lack of Lebron James and the LA Lakers are the main cause.
"While it's true that viewership has decreased for early playoff rounds, we're not expecting this trend to continue into the later rounds." Johnson explained. "This year's NBA regular season experienced record numbers of social and streaming viewership. It's not that people aren't watching the games, they're just watching them on different platforms."
This year, the NBA's social media accounts experienced an increase in audience and overall engagement. The NBA's Instagram account grew from 600 million views in February to 681 million in March. The growth also extends to viewership outside of the United States. According to the NBA, the Toronto Raptors set a broadcast viewership record in Canada this year, increasing by 29% across Sportsnet and TSN.
"Even though we're seeing a slight and temporary decline in NBA playoff viewership in the United States, it's clear that sports betting legalization, social engagement, and alternative streaming platforms are creating the 'perfect storm' for an unprecedented amount of wagers," said Johnson.
While more sports fans begin to watch sports via streaming services or through mobile devices, their need for interacting with the game and placing bets changes as well. PayPerHead.com has created a service that meets the increased demand for live-game interaction and placing bets on live games. TruLive wagering allows players to place bets on active games, whether they're streaming or viewing on their personal device.
"Players who stream sports games live on their mobile devices love TruLive wagering. It allows players to interact and place wagers on games in a way never seen before. As more people begin streaming live games, more players are demanding TruLive wagering, allowing our agents to rack-in the profits."
PayPerHead (http://payperhead.com), founded in 1997, is the industry's leading per head online bookie software, providing user-friendly tools and unmatched customer service. PayPerHead.com's agents reach unprecedented profits through its sportsbook software and unmatched list of supported sports. To date, PayPerHead.com has provided service for over 13,000 users with professional and discrete data processing services around the globe. For more information visit http://www.payperhead.com.
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