Admixer.Network Releases oRTB Demand

LONDON - April 24, 2019 - PRLog -- Previously, the platform supported only direct ad campaigns and campaigns with tags for external sources. With rolling out the update, it will also allow adding of external DSPs via oRTB protocol. oRTB, is a way to buy and sell ad impressions through real-time programmatic auction.

Launching of oRTB demand sources will let ad networks owners increase % of their inventory fill rate bringing them and their publishers significant revenue growth.

About Admixer Technologies
Admixer Technologies is a global player in the ad tech industry. The company provides complementary SaaS solutions for all parts of the programmatic ecosystem globally and manages the leading Sales House in the CEE region.

All Admixer ecosystem products complement each other and so provide additional advantages and enhanced functional capacity right up to the single interface.

Established in 2008 with HQ London, Admixer has offices in Ukraine, Kazakhstan, Russia, Belarus, Georgia, Latvia, and Moldova.

Read here (https://blog.admixer.net/admixer/releases/admixer-network...) what exactly implemented in details