FUSION OF IDEAS Names Ed Fardos Vice President of Sales

LAKE FOREST, Calif. - April 16, 2019 - PRLog -- FUSION OF IDEAS, a Southern California mobile technology company that creates immersive brand experiences for businesses worldwide, has named Ed Fardos as Vice President of Sales. Fardos formerly served as the Global Business Development and Sales Director at Apple.

FUSION OF IDEAS develops, designs and executes new possibilities through the use of technology for any company in any industry. The company has attracted significant brands including, Capital One, Audi, Porsche, Major League Baseball, and Hilton, by creating brand experiences through custom app development, full-color printing on mobile devices and integration of the devices into the organization.

Fardos brings more than two decades of experience in the tech industry. He spent 11 years at Hewlett Packard Enterprises before being recruited to Apple in 2006 to serve as the Americas Region Sales Director. His success led him to develop Apple's corporate gifting and rewards program, which then gained him an invitation to build out its worldwide retail business-to-business (B2B) team as the Global Business Development and Sales Director. Under Fardos' leadership, Apple's global B2B organization is now one of the leading growth engines for the brand.

Throughout Fardos' career at Apple, he worked closely with FUSION OF IDEAS (https://fusionofideas.com/) to provide business solutions to many of its high-profile brands, such as Red Bull, Audi and Porsche. Fardos started his own consulting business following his tenure at Apple and maintained a relationship with FUSION OF IDEAS as a consultant.

"Ed is an accomplished executive who I have known and respected for many years," said Russ Taylor, CEO at FUSION OF IDEAS. "Having worked with him in several capacities, it is a natural fit for him to formally join our team full time. Ed's talent for being a multiplier of strategic relationships is proven in his tenure with two significant technology companies. His flare for growth and development will be harnessed as he leads the expansion of FUSION OF IDEAS."

Fardos earned his bachelor of science in marketing from California State University-Sacramento, and is a competitive and high school soccer coach, holding an Advanced National Diploma from United Soccer Coaches.

About FUSION OF IDEAS

Founded in 2003, FUSION OF IDEAS helps businesses integrate devices and maximize mobility in their organizations through brand experiences, integration logistics, and custom app development. For over a decade, FUSION OF IDEAS has established key relationships with device manufacturers in order to service the most significant brands in the world. Through an endless pursuit to evolve with technology and a passion for attention to detail, FUSION OF IDEAS has come to be known as the most innovative and comprehensive mobile device integrator. For more information, visit www.fusionofideas.com and follow us on Facebook (https://www.facebook.com/fusionofideas), LinkedIn (https://www.linkedin.com/company/fusionofideas/) and Instagram (https://www.instagram.com/fusionofideas/).