- April 15, 2019
-- Maintaining an online presence is a key element of being a competitive business in 2019. Simply having your products or services available to existing clients and potential clients alike is a crucial need that the internet helps a company fulfill. Having a way for customers to reach you, as well, is important, especially if your company wants to build a reputation for that and for responding swiftly and positively to customer concerns and requests. This is a good way for a company to move its product line forward as well, as gathering information about customer needs and interests can help a lot with designing new product. Reviews and feedback also help a clientele have a say in how the products are tweaked going forward.
SocksLane has spent the last few years building a comparatively low-key but solid and consistent online presence. Amanda and Dave Dixon's credo for the company has always been to focus on customer satisfaction, and as such the company has always worked toward providing comfortable, high-quality, allergy-free cotton compression socks. The company website underwent a revamp in 2018, coinciding with and responding to surges in customer interest. For a smaller company, it's moves like these that have contributed to building a 75% reorder rate.
The company's website, SocksLane.com, serves as a portal through which customers can purchase the company's quality products. Of late, it has also developed a blog of its own, which keeps customers abreast of trends in health and wellness, as well as in foot-related health specifically. This is not directly connected to the products the company produces, but works as a value add -- articles like those about back-pain-easing exercises, lifestyle modifications for better blood pressure, and gluten-free diets have a lot to offer customers.
As noted above, SocksLane products can be perused and purchased at the company website, www.sockslane.com, or through Amazon at Amazon.com/dp/