CEO Coaching International Congratulates Client, Ethan McAfee, on $5.8 Million in Series A Funding

McAfee Is CEO Of Amify, A Turnkey Solution for Brands Seeking To Maximize Their Selling Potential On Amazon
CEO Coaching International congratulates Amify
CEO Coaching International congratulates Amify
NEWPORT BEACH, Calif. & ALEXANDRIA, Va. - March 28, 2019 - PRLog -- CEO Coaching International, the leading firm coaching over 170 of the world's top growth-focused Entrepreneurs, is proud to congratulate its client, Ethan McAfee on raising $5.8 million in Series A funding from Mercury Fund; additional investors include Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris.

"Ethan is one of the most impressive entrepreneurs we have invested in," said Blair Garrou, Managing Partner at Mercury Fund. "What set Amify apart was their expertise in understanding the needs of every aspect of a brand's Amazon strategy, as evidenced by their explosive growth over the past few years. We are excited to be their partner as they build on their foundation as an innovator in e-commerce managed marketplaces."

"This investment will help Amify solidify its position as a premier third-part seller on Amazon," commented Don Schiavone, Partner at CEO Coaching International. "With Ethan's leadership, I see great things ahead for Amify in 2019 and beyond."

About Amify

Amify, a venture-backed two-time Inc 500 award winner, offers a turnkey solution that allows brands to maximize their potential on the Amazon marketplace. Using an end-to-end strategy, Amify has partnered with over 1,000 brands and accrued over $100 million in sales on Amazon. Amify's customized strategies help brands adapt to the ever-changing Amazon landscape. Industry expertise and a data-driven approach power a complete solution that includes account management, brand protection, sales acceleration and content enhancement. For more information, please visit

About CEO Coaching International

CEO Coaching International works with the world's top entrepreneurs, CEOs, and companies to dramatically grow their business, develop their people, and elevate their overall performance. Known globally for its success in coaching growth-focused entrepreneurs to meaningful exits, CEO Coaching International has coached more than 350 CEOs and entrepreneurs in more than 20 different countries. Every coach at CEO Coaching International is a former CEO or President that has made big happen. The firm's coaches have led double-digit sales and profit growth in businesses ranging in size from $10 million to over $1 billion, and many are founders that have led their companies through successful eight and nine figure exits. CEOs and entrepreneurs working with CEO Coaching International for four years or more have experienced an average revenue CAGR of 40.1% during their time as a client, more than four times the national average. Additionally, clients have averaged 210% growth in profit while working with the firm. For more information, please visit:

Heidi Smith
Incite Agency


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