- March 14, 2019
-- Customer feedback is an oft-overlooked aspect of brand identity, but a brand loses sight of it at their peril. It can be easy for a brand to lose track of this crucial point of focus when they get swamped with the necessary tasks and facets of growth and expansion. Not so for SocksLane, known as much for quality compression socks as close attention to customer satisfaction and feedback. The company's focus in 2019 continues to be on providing quality product to its loyal and expanding customer base, with a strong online presence that keeps the growing company accessible. This has resulted in the addition of highly-demanded new products like compression elbow sleeves in the company's signature anti-allergy, anti-slip construction.
It's not surprising that there is increased demand for compression elbow sleeves, as the elbow joint is a part of the body that could be described as underrated for the amount of work it does and the amount of care it needs. Repetitive movement, as well as overuse and stress, can result in muscle strain and injury in the joint. This happens more commonly than one might think, too. Compression has always been recommended to both facilitate recovery and prevent further injury, and so the circulation benefits of compression sleeves have long been sought after.
Early on in the company's life span, the brand became most closely associated with women's compression socks, which were chief among its early offerings. The company's focus on comfort and customer satisfaction led them to avoid the usual cheap, synthetic fabric construction other companies seemed to favor for socks, opting instead for a blend of 65% combed cotton and 35% hypoallergenic fibers like Lycra and Spandex. The snug fit produced by the combination of this composition and the socks' secure fit design yielded a close-compression sock that did not pose any allergy risks. Customers soon clamored for more varied product offerings, and so SocksLane continued to study customer feedback closely to determine their next move. The company now offers unisex elbow sleeves in S, M, L, and XL, with comfortable, ergonomically-
sound designs that balance range of motion, snug fit, and comfort.
You can get SocksLane products through the company website, www.sockslane.com, or on Amazon at Amazon.com/dp/