How To Optimize Snippet Extension?
The Internet has become a popular way for promoting the business. There is lots of competition where everyone is trying to make their ad different from others.
What is structured snippet extension?
It is the way of highlight the features of ads so that it would be possible to gain the sustainable attention from the side of the users. Advertiser's highlight the special facility or extra services or the offers and so on. It is used to distinguish yourself from the competitors.
Importance of structured snippet extension
It is used for highlighting the main feature of the ad which may be overlooked by the number of result on the result page. It helps in conveying the intending information at the great way. It also helps in using the more space on the SERP which helps in getting the more clicks on the website. It is the gate method to increase the traffic on the website.
These extensions help in imparting the important information with the users. It helps in improving the quality score of the ad. Hence, business needs to give lower CPC for the ad. This will enhance the ROI so it is advised to use extension to improve the quality score. The efforts you are need to undertake in optimising the extension the better you will see the result. You can get the same position at the lower cost because Google gives the priority to the quality result rather than higher advertising price.
Procedure for setting structured snippet extension
The full procedure is written below which will help you to setting the structured snippet extension in your ad copy. The procedure is described below-
· In the Google Adwords account, click on the Ads & Extensions tab which is present on the left side of the screen.
· The go to the Extension tab and then click on '+' sign.
· The dropdown menu will appear from which you have to click on Structured Snippet Extension.
· Afterwards you need to choose the destination where you want to wish your extension show i.e. ad group or account.
· Put the header of the extension and then enter some text for the extension. The word limit is 25 words.
What you can add in structured snippet header?
The list of features I have added to give the overview of header which you can add into the extension. These extensions will highlight the special features of the business. Some of the examples are the following-
Courses- you can add the some special offering that you are provided to the students. It will help in features the services that define your services.
Facilities- the facilities are the thing that your business is providing and can attract the many clicks on the website. So, feature the facilities which distinguish your business from others.
Schedule- highlighting the schedule of the program can also work positively for the business.
Offers- you can highlight the offers or discounts to gain the attention of the users.
Brands- specify the brands which you are selling.
Source: Delhi Courses Blog - https://delhicourses.in/