Gauge Research Looks to Fix "Bad Ads" With New App and Campaign
Mobile market research platform sparks online movement to engage diverse communities in content decisions, #NoMoreBadAds. Hosts call with #OscarsSoWhite Founder, April Reign; Commentator Jamilah Lemieux; Good Good Good Founder, Brandon Harvey and more.
By: Gauge Research
WASHINGTON - Jan. 28, 2019 - PRLog -- Call Recording
Today, Gauge Research – an AI-enabled mobile market research platform – hosted the #NoMoreBadAds Campaign call with a diverse group of social influencers, marketing and advertising executives, consumers, and community advocates. Launched the weekend before the Super Bowl, #NoMoreBadAds exists to stop the creation of bad ads by engaging diverse consumers and fixing the marketing and advertising practices that lead to bad ads. Gauge is a mobile market research platform that helps brands make more informed decisions and avoid costly mistakes by conducting rapid mobile focus groups with diverse tastemakers and experts.
Influencers including #OscarsSoWhite Founder, April Reign; Good Good Good Founder, Branden Harvey; and writer and social commentator, Jamilah Lemieux spoke on the call. Each shared their disdain for bad ads, the need to engage diverse consumers, and their experience using Gauge.
"There is power in knowing you are being heard before decisions are made," said #OscarsSoWhite Founder, April Reign. "There have been too many times that we have seen finished ads and it was clear that there was no one from a marginalized community in the room."
During the weekend preceding the call, campaign participants used #NoMoreBadAds to share their experience with bad ads and tips for brands creating content in the viral age.
During the call, representatives of brands that have used Gauge including former A+E Networks Executive Vice President, Sola Winley and the Creative Alliance/Civic Nation shared how Gauge helped them get smart, quick feedback on creative and business decisions. Gauge delivers video and audio messages from top tastemakers, along with topline recommendations, helping brands and agencies shape major decisions.
"If you're going to engage issues related to African Americans, why not tap into the opinions and sentiments of top tastemakers and experts in that community, people who understand the issues and move the needle," said Gauge Co-Founder and CEO, Joshua DuBois." If you're focusing on women or the faith community or business leaders or millennials, you need to talk with people who have specific expertise or insight in those spaces, people who make good or bad ideas trend! Traditional market research tools - like surveys and focus groups - don't allow you to do this, and they don't really allow communities to be heard. So, we knew if we were going to say "No More Bad Ads" and mean it, we had to build something different. And that's why we created Gauge."
Throughout the call, Gauge Co-Founder and Chief Product Officer, Brandon Andrews shared selected topline results from a recent Gauge Survey about the Superbowl; a broad base of Gauge Users responded.
When asked if recent controversies around the NFL and race will impact their decision to watch the Super Bowl 38.5% of respondents answered "Yes."
When asked their likelihood of watching the Super Bowl, over 60% of respondents said "Yes."
Full topline results from the survey will be shared throughout Super Bowl week on Gauge social profiles and in a final report.
The call concluded with details on the Gauge approach to market research and next steps for the #NoMoreBadAds Campaign. Courtney Brown, the face of Gauge videos said: "We create spaces not just for it to "feel" like someone is being heard, but to actually hear them."
Call participants encouraged everyone to use #NoMoreBadAds to share their feedback with brands throughout Super Bowl week and into the future.
Gauge Research is available in the iPhone App Store and Google Play Store. Visit www.gauge.ai for more information.
ABOUT GAUGE (@GaugeResearch)
Gauge is an AI-enabled mobile market research / SaaS platform that surveys consumers, tastemakers, and experts in key communities. With Gauge you'll make more informed decisions and avoid costly mistakes. Available for iPhone and Android (https://play.google.com/
#NoMoreBadAds is a campaign launched to stop the creation of bad ads by engaging diverse consumers and fixing the marketing and advertising practices that lead to bad ads – www.nomorebadads.co