Kuester Management Group Highlights Strategies for Improving HOA Communication in 2019

CHARLOTTE, N.C. - Dec. 20, 2018 - PRLog -- As 2018 winds to a close, many homeowners associations (HOAs) are looking toward the future and how they can improve their operations for next year. There is always room for improvement and growth, and one such opportunity comes from enhancing communication. Kuester Management Group has released a statement to the press regarding ways to keep homeowners more informed about what is happening in the HOA.

"One of the biggest complaints homeowners have about HOAs is lack of communication," says Bryan Kuester, President of Kuester Management Group. "They feel that they are not kept in the loop about changes that are being made, future projects, how money is spent, and much more. Fortunately, there are ways that the HOA can boost its communication efforts and try to reach more people."

A major opportunity lies in using available technology, notes Kuester. Many people have smart phones which means the Internet is available at their fingertips. They are also active on a variety of social media platforms. The HOA can start its own business pages on these platforms as a way to connect more quickly and get valuable information out to members. While the association should be cautious about sharing sensitive information, it can easily provide quick updates, helpful tips, and thoughtful insight on social media. Members also have the opportunity to leave comments, engage with content, share posts, and ask questions.

"If the HOA has not taken steps to update its website, that is something else that should be a priority," says Kuester. "Make copies of governing documents, request forms, contact information, past meeting minutes, previous newsletters, and other documents readily available. Ensure that the site is easy to navigate so members can find exactly what they're looking for or who to contact for more information. Also, add links to social media pages so they can stay connected.

When crafting email messages, make sure they are relevant and to the point. Members are less likely to open and read emails when they are getting multiple messages per week. Use email blasts sparingly and only when the association has important information to share. Other content can be saved for the community newsletter or next board meeting. Make sure that emails contain the essential information and not a lot of fluff – give members a quick takeaway plus instructions for where they can find more details if desired.

Kuester also recommends creating a consistent schedule for sending out newsletters so members know when to expect them. When communication is sporadic, it can be easily overlooked. Fill the newsletter with a variety of engaging information from upcoming social events and community projects to shout outs to volunteers and reminders about relevant rules and regulations. Use pictures and visuals to break up content.

"Communication is essential for running an effective HOA and building trust and respect with homeowners," says Kuester. "Regular communication should be a priority, as should transparency." Partnering with a property management group like Kuester can help HOAs to manage communications and ensure that the proper information is making its way to homeowners to avoid confusion and misunderstandings.

For more information, contact Kuester today at www.kuester.com.

ABOUT:

Kuester Management Group, a division of Kuester Companies, works to protect property values and enhance the quality of life in each of its managed communities. Providing a full range of association management services, Kuester Management Group has worked to foster strong, resilient, and unified communities across North and South Carolina. The company is proud to offer on-site property managers, all zealous for building strong communities meant to stand the test of time. More information is available at www.kuester.com or @KuesterCompany.