Updated Social Media Management Certificate Program at NC State TTS Reflects Changing Social Media and Digital Marketing Landscape
By: Martin Brossman and Associates LLC
Since 2013, when the first Social Media Management Certificate Program was taught at Central Carolina Community College, Pittsboro Campus, students have developed strategic social media marketing plans for their small businesses or non-profit organizations. With the new content added this year, students now also learn about the broader field of digital marketing and are provided with the knowledge and tools they need to develop an effective digital marketing campaign.
The course includes insights into social media management and marketing and introduces new social media marketing managers to social media tools and strategies, content creation and management, and project and risk management. Instructors Martin Brossman and Karen Tiede have added to this the latest changes in social media platforms and broadened it to cover more digital marketing information, insights, and tools.
Sherri Barham, Zenaida Nieves-Lee, and Kerry Mead, recent course graduates, also worked this year to revise and update the popular course's workbook. It now provides for more interaction in class, as well as provides tools and documents to accompany each week's presentation. In addition, the workbook includes document templates and worksheets to simplify the processes used by social media and digital marketing managers, and it provides an extensive list of online resources. Martin Brossman said, "Our commitment is keeping the training fresh and always improving, grounded in what the participants need to know to be the best in their field. I want to thank the workbook team, Sherri Barham, Zenaida Nieves-Lee, and Kerry Mead for their hard work."
Social Media Benefits
Social media can produce almost twice as many leads as trade shows, telemarketing, and direct mail. Because so many Internet users have social media accounts, it makes sense for any business to use social media technologies to tap their market potential.
The Social Media Management and Marketing for Business course is a hands-on program designed to show business and industry marketers how to develop and manage an effective social media program. Course attendees follow a nine-step program to complete a full social media proposal and program for a business or nonprofit you wish to support. This course is taught by social media experts Martin Brossman and Karen Tiede.
In this day and age, if you're in business, you're using social media to market your business. If you do it yourself, you know how much time it eats up in your workday. If you hire someone else to do it for you, you may not know if you're getting your money's worth. No matter how you choose to handle it, it's important that you understand how social media marketing actually works. That is exactly what participants get from this class, a clear understanding of which platforms work best for their unique situation, how to make use of these platforms, why it's okay to leave some platforms out of a plan, and ways to leverage social media tools to specific needs.
Since 2006, Martin Brossman and Associates (http://martinbrossmanandassociates.com/)
So far, over 200 participants have graduated, each with their own customized social media marketing approach for their unique situation, including: local government office, brewery, nightclub, church, veterinary practice, event planning business, alumni organization, health food store, family-run construction business, art business, organic farm, management consulting firm, eBay, etc. See a more comprehensive list here http://mysocialmediamastery.com/
About the instructors:
About the workbook team
For More Information
Learn more about the Social Media Management and Marketing for Business program at http://mysocialmediamastery.com/