New Biography Reveals How Two Engineering Students Built a Top Cycling Brand from the Ground Up

TORONTO - Nov. 5, 2018 - PRLog -- Anna Dopico's recently released biography, To Make Riders Faster, shares the journey of entrepreneurs, Gerard Vroomen and Phil White, as they take a school project from a basement in Montreal, Canada and develop it into one of the most respected cycling brands in the industry, Cervélo Cycles. Their bikes celebrated victories in the Tour de France, the Olympics and Ironman competitions. To Make Riders Faster shares cycling stories, business stories, engineering stories and personal stories.

When asked about her motivation for writing the Cervélo story, Dopico noted, "Over a period of less than a decade, I'd watched two university students who lived like paupers begin working out of my basement and garage to build a great bicycle and go on to become worldwide industry leaders.  If I thought it was an incredible story, and if people couldn't stop asking questions about it, there had to be a book."

"To Make Riders Faster" is capturing the attention of readers both in and out of the cycling industry. This is what some had to say: "It's quite rare to find proper concepts with proper explanations that are also interesting and the book nails it. I'm a tech head so the story is just great as it identifies the real world of engineering exactly!" – Joe Atikian, author, photographer, engineer, cyclist.

"This book shows that Gerard and Phil had the endurance and fortitude of a World Champion athlete which must be why Cervélo is the choice of World Champions! – Lisa Bentley, Author, An Unlikely Champion; 11X IRONMAN Champion; Triathlon Canada Hall of Fame

"It's the honest and authentic story of how LEAP innovations really happen… it should be read by every adult who dreams of doing something meaningful." – Doug Hall, founder & chairman of Eureka! Ranch, lecturer, best-selling author, tv and radio host.

About the Author

Anna Dopico never imaged herself as a writer but felt compelled to write the Cervélo story. Married to Phil, she had an insider's view of their story from when Phil and Gerard met to when they sold their company. Anna was not only Phil's wife but a business person, as well, with financing experience that proved useful after Phil and Gerard started their company. She provided a home for Cervélo in the early years, and in the later years, went to work for the company.

"To Make Riders Faster" (ISBN 9781775052708, A Dopico Consulting Inc. 2018) is available at www.tomakeridersfaster.com.  A percentage of net proceeds support CAN Fund, a non-profit supporting Canadian athletes. Publicity contact is admin@readerviews.com. Review copies available to the media upon request.