Response Nurture lead nurturing tool from Praetorian Digital
New product extends Response Marketing Platform with lead nurturing capabilities
"We all know how important lead acquisition is to sales. But once in the sales pipeline, the next step is to effectively cultivate these prospects into ready-to-buy marketing qualified leads," stated Alex Ford, Praetorian Digital CEO. "This tool will do exactly that. Response Nurture will help our sponsors build their brand over time and keep them top-of-mind, so when the prospect is ready to purchase, they are uniquely positioned to maximize the opportunity."
Response Nurture is a proven pipeline-building tool that uses a communications cadence designed to deliver messaging on a continual basis, capture mindshare and provide air cover to sales team or distributors. Through consistent delivery of relevant, customized content, including articles, white papers, case studies and videos, Response Nurture will educate and engage our readers on behalf of our sponsors. Your program will consist of 12 emails, with one outbound email being sent roughly every 30 days.
"As public safety and government purchasing continues to evolve, we see a power shift to consumers who will purchase based on their terms and timeline. Response Nurture gives our sponsors another powerful tool that puts their brand in the right place at the right time. We see this as a critical component of building a successful marketing mix and driving ROI," said Ford.
About Praetorian Digital
Praetorian Digital is the leading platform for learning and content in the public safety and local government market, with a suite of tools dedicated to the distribution of trusted information and mission-critical training resources that help first responders and government officials better protect and serve their communities. Each of our brands including PoliceOne.com (https://www.policeone.com/