Lending Science DM Unveils OPTISCREEN
Precision Marketing Powered With Alternate Risk Intelligence
OPTISCREEN uses alternative risk intelligence to identify and remove consumers from marketing campaigns who will not or should not pass a lender underwriting policy. We do this by linking identity across multiple alternative credit bureau sources bringing together a "holistic consumer lending profile." We then scrub a target audience against this list to fine tune selections.
Tim Olzer, LSDM Founder & CEO states, "LSDM starts clients off with proven startup campaigns that we continuously optimize with data science, marketing know-how, flawless execution, dynamic attribution, performance monitoring and feedback. We use this intelligence to research & filter responders that do not or should not be approved. Leveraging performance on thousands of marketing campaigns and our deep knowledge of Traditional & Alternative Credit Bureau Data, we developed OPTISCREEN to make good campaigns even better."
For over 30 years, Lending Science DM has been a proven leader in scientifically driven, marketing and risk management services for the financial industry. Our services are designed to help companies acquire new customers, reduce risk, increase return on marketing investment, and optimize overall portfolio profitability. Our Marketing Services include scientific audience sourcing, analysis & selection, creative messaging, omni-channel campaign deployment & oversight, reporting, attribution, & optimization. Our Risk Management offerings include custom modeling, attribute & decision processing and policy consulting across the credit cycle. Client solutions are packaged to include the balanced mix of services required to achieve a client's specific objectives from Audience Selection - to – Full Turnkey services. Industries include: Consumer Lending from Sub-prime to Prime, Mortgage, B2B Lending, Debt Settlement, Debt Consolidation, Automotive, and Insurance. Learn more at www.lendingsciencedm.com.
Lending Science DM, Inc.
Page Updated Last on: Oct 05, 2018