Introducing hellowater kids
- Sept. 13, 2018
-- hellowater®, the nation's top-selling fiber-infused premium bottled water, is building another category-leading brand, hellowaterkids®
. hellowater® continues to win over consumers seeking zero-sugar, healthy beverages for their families – which is leading to ever-wider distribution in the retail channel.
has largely grown on its own because it's a product that consumers are naturally looking for," said Rusty Jones, Co – Founder & EVP Sales/Marketing, says the idea came from listening to their consumers who were sharing their testimonies of kids saying hellowater was a "treat", and parents are loving that they are sneaking fiber into their meals. "Today we're excited to announce hellowaterkids®
(Mixed Berry, Orange/Mango, and an all-new flavor, Wild Grape.) All flavors are sweetened with natural stevia, are infused with 3g of fiber, and have 5 calories per 8oz. bottle.
"The decision to launch hellowaterkids®
will continue to fuel our product growth," said Tom Bushkie, Co-Founder and President of hellowater®. "Over the last year, our sales have grown exponentially and we see the kids brand as a natural extension of the brand."Fiber and Zero Sugar BenefitsBushkie attributed the brand's success to the fact that it hits the sweet spot of what parents today want for their families.
"It starts with zero-sugar,"
he explained. "Many shoppers enter the bottled water space when they have kids. New moms are drawn to the fact that hellowater® has zero sugar, unlike the typical juice drinks on the market, and is naturally sweetened with stevia and infused with fiber."
hellowater® has followed a similar approach to building the hellowaterkids®
kids brand as it did with its flagship trademark, bypassing mainstream advertising and instead using social media and grassroots marketing to create buzz."It's about figuring out how to get the product into people's hands by partnering with retailers on in-store merchandising," Jones said. "Because first and foremost, people are discovering hellowater® on the shelf."
offers parents a quality functional beverage in 3 inspiring flavors with 0g sugar and 3g fiber to support healthy growth. The recommended daily allowance for kids is 18+ grams of fiber per day. Over 97% of Americans are not getting their daily fiber intake. hellowaterkids®
can help close that gap by providing 3 grams of fiber and help change the landscape of sugar-packed kids products in the grocery store. All three inspiring flavors (SMILE – Mixed Berry, SING – Grape, and DANCE – Orange Mango) of hellowaterkids®
fiber-infused will be available in stores soon.About hellowater®:
hellowater® - fiber infused is creating a fiber category for ready-to-drink beverages to provide consumers with a fun and fresh delivery system for the all-important function of fiber. hellowater® was created with a core belief: to inspire health. For more information, visit hellowater.com