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The new face of Turtle-Ayushmann Khurrana
The leading men's fashion brand, Turtle, announces the Bollywood superstar, Ayushmann Khurrana as its brand ambassador with the latest commercial, which compels the audience to ask themselves Why Not Turtle.
By: Turtle Online
The association will leverage the versatility and the legacy of both Ayushmann and Turtle, as he is beacon of what Turtle stands for. Ayushmann has proved himself at every step of his career. Always challenged the conventions and questioned Why at every step of the time. Similarly, the television commercial of Turtle, urges the audience to do the unconventional.
"It can be a question. It can be an answer. It can be 'why not' or 'that's why'. It can be about anything or many things. Not logical. Not definite. Certainly, not left-brained. It can be a quirk. A fixation. Free-wheeling madness. Or greatness. At times, it can be nothing at all. Or everything that ever was. And that's why.. it is beautiful to follow 'why'. Why can be a line that breaks the pattern. Why can be a colour in a calm of white. Why can a wrinkle in the flattest smooth. Why can be the mad ideas of the youth. Why can be what we make of it. Ideas, words, sketches, designs, creations, and a revolution. They all start with a why. That's why there is 'why' before Turtle."
Ayushmann Khurrana is young, vibrant and bold, just like the brand. He has chosen some of the bold roles and was not afraid to switch careers.
Along with Ayushmann Khurrana, Turtle has launched their new Festive Collection and Autumn-Winter Collection. The collection is curated keeping in mind the upcoming festivities and the uber-cool style of the target audience. Turtle caters to the fashion needs of every man.
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