Activbody Launches New Partnership with Smartech and UK Retailer Selfridges & Co

SAN DIEGO - July 26, 2018 - PRLog -- To meet growth in demand in Western Europe, Activbody, maker of the Activ5 portable fitness device and training app  has strengthened its presence in London through a partnership with Smartech, an innovation store designed with discovery in mind, located within the high-end department store  Selfridges & Co, that was recently voted "the best department store in the world."

With its flagship store on Oxford Street in London, Selfridges & Co. will add significant visibility to the UK consumer technology and fitness markets. Activ5 has a strong foothold in the UK and this partnership will improve customer's ability to try Activ5 through Selfridges' trained retail staff and hands-on demos prior to purchase.

Known as simple, highly-efficient and safe exercise for any age group, isometric workouts are widely employed by physical therapists and professional sports teams in the United States. In Europe, isometrics have proven to be a popular form of exercise among consumers and general fitness enthusiasts for decades. Smartech and Selfridges & Co. will plan to tap into their current customer base to improve their ability to quickly get Activbody products into their hands.

"We believe Activbody is redefining the health and fitness industry. Activ5 makes keeping fit accessible for anyone, anywhere! Activ5 has been a tremendous success for us and we are thrilled to be continuing our partnership with them, said Nathalie Bernce, CEO, Smartech."

"The Activbody team is excited to partner with Smartech and Selfridges & Co. They have clearly established themselves as a leader in innovative products and we believe that Activ5 fits perfectly with their growing portfolio of high quality, innovative products their customers have grown to expect," said Seth Cummings, Chief Marketing Officer, Activbody.

Activbody is committed to providing health and fitness solutions worldwide for all ages, from kids and athletes to busy professionals and seniors. For more information, about Activ5, please visit https://activ5.com.

About Smartech:

Established in 2016, Smartech is a destination for innovation, in exclusive partnership with Selfridges - the world's best department store. Smartech has set out to reshape tech retail, offering customers an immersive, hands-on experience with the latest innovations, IoT and connected products the industry has to offer; Snap Inc, Ring, Prynt, Petcube and many more.

Our mission is to create a platform that helps our brand partners tell their story in the world's best department store. Discover, try and play with what the world is creating. Our team of "Smartech Specialists" are on hand in store, to help educate and uncover how these cutting-edge innovations, enhance every part of modern-day life.

About Selfridges & Co.

Selfridges & Co. has been a strong brand in the UK for over 110 years. Their flagship store opened on Oxford St. in London in 1909 and is the second largest retail store in the UK.  Consistently rated a global leader in its segment, Selfridges & Co. has won Best Department Store in the World by the Global Department Store Summits in 2010, 2012, 2014 and 2018.

Known for their architectural innovation, Selfridges & Co. maintains 4 unique retail spaces that also serve as tourist destinations in the heart of UK's city centers. They also have a thriving online ecommerce business segment as well.

About Activbody

Activbody is a consumer electronics and software-driven company developing health and wellness solutions that leverage its portfolio of patented technologies. Activbody aspires to keep the world active through fitness and health technologies designed to make exercise fun, convenient and trackable.

A revolution in daily fitness, athletic performance and rehabilitation, Activ5 is a first-of-its-kind, wireless-enabled, isometric-based strength training device that coaches users through short duration, low impact, full body workouts and quantifies muscle activity. Activbody was born out of founder Dr. Kosta Yanev's desire to create fitness and wellness solutions that could help him integrate regular exercise into his life. Learn more about Activbody and Activ5 at https://activ5.com.

The Activbody™, Activ5™ brands, products, phrases, work product and contents herein are fully protected by international trademark, copyright and patent laws.  All rights reserved 2008-2018 Activbody, Inc.