How will you retarget the ads by using ad server to generate more leads?

BENGALURU, India - July 9, 2018 - PRLog -- Consumers are always looking for the products which are based on the individual needs/interests. When we target in a right way, it brings us close to the consumers by analysing and identifying their requirements. While choosing the ad server, ensure that how they are using the targeting techniques wisely and what are the varieties of techniques are used by them.

Re targeting the ads:

This technique is purely based on the prior behaviour of the consumers which means it displays the ads to a specific people or audience by analysing their previous interests.

The ultimate goal of re-targeting is to identify the new prospects and displaying the relevant content. When you look up the online behaviour, you can get to know the data or clues about a particular person's interest or needs. For the re-targeting rules, intent data forms the criteria. There are two kind of re-targeting criteria one is onsite events and another one is offsite events.

Onsite event include the things like searches within the company's pages, products and sites which are viewed, abandoned shopping carts, email interactions and arrival to the site.

Re-targeting the onsite events helps to engage and convert the people who have been already aware of the brand and have expressed the interest.

Offsite events include the things like web searches on a search engine like Google, for example, actions like downloading or playing something on the online game, social media activities and browsing the content which is about similar topics and competing brands.

Advertising management and ad tracking software:

Ad serving and the targeting software, which allows the users to manage and track the advertising campaigns across multiple channels, this is also referred as cross channel campaign management or cross channel advertising. Ad performance have been measured in terms of conversion whether at that moment purchasing something online or filling out a form or later on down the line whether the ad was a touch point in the buyer's journey.

Ad serving and re-targeting software – Features and capabilities:

Ad campaign features:

The most important function of ad serving and re-targeting software is to allow the users to create or display the ad campaigns. There are some common features, they are:

Creation of the ad campaign: It allows the users to programmatically create the ads and build the new campaigns within the tool.

Deployment of ad: It allows the users to quickly and easily deploy the new ad campaigns from within the tool.

Display advertising: Supports the banner and rich media which display the ads including video, audio and mobile etc.

Ad display and re-targeting segmentation: It allows the users to display and re-target the ads to audience segments which are based on location, demographics, role, account or other profile aspects.

Sequence targeting:

It allows the users to create the ad sequences which have several stages covering the different products or topics. Viewers are shown ads in a particular order across the websites. It provides a very fine control over the storytelling and brand messaging.

Integration with ad exchanges:

It integrates to a digital market place where the advertising space, usually for video, display and mobile ads has been brought and sold in real time auctions.

Ad reporting and analytics features:

The second most important function of ad serving and targeting software is to help the users to understand the results of their campaigns and that adjust the future campaigns accordingly.

Common features:

Ad performance reports:

It allows the users to generate the reports by comparing the performances of various ads or the performance of the certain ads (like headlines, etc).

Ad conversion tracking:

Ad conversions can be tracked through campaigns and the type of conversion- the customer might have clicked on the ad and then purchased a product, filled out a form, subscribed to a newsletter, downloaded a whitepaper, etc.

Ad dashboards:

Dashboards for analysing or optimising the ads are clean, easy to use and are easy to understand.

Cross channel ad management:

It provides an integrated view which allows the users to manage their ad campaigns across a variety of platforms in one place.

Ad attribution reporting:

Generates the accurate, detailed reports that attribute the conversion to a combination of different touch points i.e. ads and other factors which helps leading up to conversion.

Ad forecasting and optimisation:

The model of ad forecasting predicts the campaign performance to assist with the optimization.

Before executing all these techniques, make sure you are in a right ad serving platform.

Djax ad server helps and assists you to accomplish your goal. They will provide the brilliant ad serving platform and also offers the best solution to generate more leads by the way of re-targeting the ads. They used to provide the appropriate and reliable business solutions to the clients as per their requirements.
For more details: Visit here ->http://www.djaxadserver.com