AFS Honors Dr. Frieda Rapoport Caplan

PHOENIX - June 25, 2018 - PRLog -- AFS Technologies has been in business for nearly 35 years. In that time we have built relationships and partnerships with companies and people across the globe, some of which go back to our beginnings; developing ERP systems to make life easier for food distributors. We understand the struggle and hard work it takes to build a business in the food supply chain, that's why we are purpose-built, we listen and we partner with our customers. Sometimes we hear a story that inspires us to honor certain individuals in our industry. So, we would like to share with you the story of Dr. Frieda Rapoport Caplan.

"Success came because I never saw obstacles," says Dr. Frieda Rapoport Caplan in the 2015 documentary film "Fear No Fruit (http://fearnofruit.com/)" about her life as a produce industry trailblazer. Frieda chose not to see any obstacles in 1962 when she became the first woman in the U.S. to own and operate a produce company on the all-male Los Angeles Wholesale Produce Market. She saw no roadblocks when she began buying and selling then unusual and new-to-market specialties like brown mushrooms, Sunchokes® (http://www.friedas.com/sunchoke/), and spaghetti squash. She feared no fruit when she brought the first load of fuzzy brown kiwifruit in from New Zealand. That grit and determination earned Frieda the title "Queen of Kiwifruit" for her successful introduction of kiwifruit to the American market.

The company went on to inspire new food experiences for chefs and home cooks by introducing more than 200 exotic fruits and vegetables over the years, including dragon fruit (https://www.friedas.com/dragon-fruit/), habanero peppers (https://www.friedas.com/orange-habanero-chile/), jicama (https://www.friedas.com/jicama/), and Stokes Purple® sweet potatoes (https://www.friedas.com/stokes-purple-sweet-potato/).

Frieda's daughters, Karen Caplan (https://www.friedas.com/about-karen-caplan/) and Jackie Caplan Wiggins (https://www.friedas.com/about-jackie-caplan-wiggins/), bought the company in 1990. Frieda herself is turning 95 this August, and still comes to the office four days a week.

About AFS Technologies

AFS Technologies (AFS) is a leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 32-year history, AFS serves more than 1,300 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value. http://dist.afsi.com