Applica Helps Quarter Million Households Save Energy and Improve Home Safety

Milestone opens the door for new business partnerships for Applica Solutions.
By: Applica Solutions
MARLBOROUGH, Mass. - June 19, 2018 - PRLog -- As of June, Applica's "Home Wizard" platform across all of its clients is now helping more than a quarter of a million households by providing them personalized home care tips, ideas, and reminders that make it easier for them to save energy, improve safety, enhance home value, improve comfort & convenience, and more.  And the number of households is growing at more than 10% per month (see graphic:

Applica's "Home Wizard" platform uses artificial intelligence to create a personalized home care program for each homeowner for their unique home and specific goals.  Real estate agents, home inspectors, contractors, and other home industry professionals use Applica's platform across social media, email, web, and mobile channels to keep them engaged with their clients on an on-going basis, and to grow their business through referrals and repeat business.

According to Applica CEO, Joel Singer, "Exceeding a quarter million households is an exciting milestone for the company.  At this scale, it offers new opportunities for partnerships with businesses and technologies that can help bring even more value to our network of home professionals and their clients.  We are thrilled that in a user survey, 9 out of 10 said that they would recommend Home Wizard to a friend."

David Marshall is a franchise owner with National Property Inspections, one of the oldest home inspection companies in North America, and according to him, "Applica brings us a suite of innovative marketing solutions that saves us time, builds our brand, and helps us grow our business."

"Applica has doubled the traffic to my Facebook page and my clients just love the e-Newsletter," says Ellen Yarckin, Vice President of Neal Development Home Inspection Group, which has been serving all of Florida since 1975.


About Applica Solutions and Home Wizard

Applica Solutions develops marketing automation solutions that combine data sciences, behavioral economics, and emerging technologies that enable companies to grow their business by saving time, increasing customer loyalty & engagement, and building their brands across multiple marketing channels: social media; email; web; and mobile.

For the real estate industry, Applica has developed "Home Wizard," a suite of marketing automation tools that generates referrals and repeat business for home professionals by keeping them top-of-mind with their clients and expanding their spheres of influence. Home Wizard uses artificial intelligence and a proprietary database of over 27,000 home care tasks, tips, and home improvement suggestions to deliver on-going, highly personalized reminders and tips for each homeowner's unique home and goals.

For more information, visit, contact, or call (508) 281-2050.

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Tags:Marketing Automation, Real Estate, Home Inspection, ai
Industry:Marketing, Real Estate, Technology
Location:Marlborough - Massachusetts - United States
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