Virtual Reality Breaks Glass Ceiling With Compelling Narrative Wins
Vanishing Point Media, Co-founded by Annie Lukowski & BJ Schwartz, Wins Six Telly Awards
Up against many major media contenders like Disney, HBO, Viacom, Hearst, CNN, CBS Interactive, PBS, Condé Nast Entertainment, WSJ, and Verizon, Vanishing Point Media makes its mark with "The Hidden," a VR-thriller, with Telly wins in multiple narrative strongholds:
The story follows a young Latina woman (NCIS's Cassie Hernandez) in rural America who is verbally and physically assaulted by suspicious ICE officers. Using virtual reality, "The Hidden" aligns the viewer with the character's vulnerability, providing deeper insight and greater sensitivity into real-life events like immigration raids.
Vanishing Point Media was up against traditional media companies, renowned for storytelling. VR has traditionally been pigeonholed in gaming, travel, education, architecture and experience spaces - not narrative, so it is exciting to see VR gain some recognition in the competitive storytelling space, says Annie Lukowski, co-founder and director of Vanishing Point Media.
"VR has been typecast for too long. This is proof that VR can have compelling, deep storylines both in long-form and in advertising. We hope our recognition will inform a greater audience that VR has arrived, is here to stay and is capable of commanding the same depth of storyline, perhaps even greater than traditional media," said Lukowski.
In the branded space, Vanishing Point Media won an additional five Tellys for its recent "Toyota Camry Thrill Ride 360." The VR piece allows prospective car buyers to put on a headset and ride a new Toyota Camry, experiencing firsthand the vehicle's quick turns and agility. The immersive piece was produced in partnership with Davis Elen Advertising, as a fixture for SoCal Dealerships. The awards include: Directing Branded Content, Automotive Branded Content, Use of 360 for Branded Content. Automotive - Social Video, and Use of 360 - Social Video. Notably, Vanishing Point was honored alongside Disney Interactive ("Pandora the World of Avatar 360") for excellence in 360 content in the social media space.
"These awards are a tremendous honor, particularly given the wide-ranging categories in which we got nods. Typically, VR companies are recognized for their technological chops. So, for us to be acknowledged for creativity and writing, that really gives us new confidence that we are on the right path," said BJ Schwartz, co-founder and director of Vanishing Point Media. "We plan to use these wins as momentum into our next projects, especially in the ad space, where well-done narratives can have a greater impact than is widely understood."
Tellys Managing Director Sabrina Dridje added, "It is exciting to see how perfectly this year's winners capture the innovation and energy of the rapidly changing video and television industry that we rebuilt the Telly Awards to recognize."
This year, the Tellys enlisted more than 200 judges from companies such as Vimeo, Duplass Productions' Donut, ustwo, Discovery Networks, VaynerMedia and Framestore.
About Vanishing Point Media:
Vanishing Point Media is a virtual reality production company committed to creating and cultivating high-quality immersive 360 & VR content to tell stories and create experiences that elevate brands. By remaining on the forefront of VR's developing technologies in production, editing, post-production and advanced visual effects, Vanishing Point Media tells stories by creating experiences that maximize audience entertainment, awareness and engagement.
Vanishing Point Media partners with forward-thinking brands and agencies to produce industry leading commercials and provide production and post-production services to studios and corporations. The company has produced digital content and 360 videos for brands such as Jimmy Kimmel Live!, Banana Republic and Stan Lee's L.A. Comic-Con. For more information, visit: http://www.vanishingpointvr.com/
About the Telly Awards:
Founded in 1979, the Telly Awards is the premiere award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. This year there were more than 12,000 entries from 50 states and five continents.
Page Updated Last on: Jun 12, 2018