xsperient | Segmedica to Host Webinar on Developing an Effective Lexicon

xsperient | Segmedica will be hosting a webinar series open to all industries on developing an effective lexicon. Peter Simpson, one of the company's principals, will be lecturing on the usefulness of lexicons in the marketing world.
 
TONAWANDA, N.Y. - June 11, 2018 - PRLog -- The "Developing an Effective Lexicon" webinar will shine light on what a lexicon is and how it can be leveraged to develop optimum language for marketing messages. We will analyze how the brain works to develop language that generates positive feelings and enduring memories, and how to harness the psychological and neurological effects of lexicons in a marketing context.

In this webinar, we'll review the underlying science and techniques of lexicon development, the application of semantics, and maintaining clarity and brevity. xsperient | Segmedica's extensive background in neurology and anthropology provides the perfect perspective on the topic of lexicons.

To register for this webinar or to request an individual webinar that fits into your schedule, please contact us.

About xsperient® | Segmedica®

Segmedica is a full-service market research company specializing in the fields of Pharmaceuticals, Medical Devices, and related Healthcare markets. Recently, Segmedica formed a new brand, xsperient, to address the needs of health and wellness in any industry that relates to this channel. Segmedica has built its success through a combination of innovative techniques and unique methodologies including SelfInspire®, HealthVoice®, Semantha™, HealthInteract™ and more. In addition, Segmedica maintains its own fully profiled set of panels of healthcare professionals, patients, and consumers. For more information, visit https://xsperient.com.

If you would like more information about this topic, please call Jamie Jordan at 716-799-8223, or email jjordan@segmedica.com.

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Jamie Jordan
jjordan@segmedica.com
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Tags:Webinar, Market Research, Marketing
Industry:Research
Location:Tonawanda - New York - United States
Subject:Events
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