Introducing Smart Geofenced Retargeting

VILNIUS, Lithuania - March 12, 2018 - PRLog -- Marketers are already familiar with location-based targeting solutions. They can use radius targeting to show the ads in the selected location or pin relevant audiences on the map and use hyperlocal targeting to display the ads for the users in the given area while they are in that place. Until now there was no efficient, low-cost programmatic technology, which would allow building audience lists based on attendance at a given location and targeting the users afterward.

ESKIMI is proud to present a smart new way of targeting your relevant audiences - geofenced retargeting.

If You ever wished to approach premium segment, such as people, spending time in the golf clubs even when they come home, You can do this with ESKIMI Programmatic smart geofenced retargeting. If Your company wanted to measure chain-store client brand loyalty, based on their movement patterns, from now on ESKIMI can provide You the exact numbers of who is shopping only in your competitor stores.

According to Vytautas Paukstys, CEO of ESKIMI, "smart geofenced retargeting emerged from solving actual problems of our clients."

Initially, we had two tasks: to identify tourists in the Winter Olympic games and target them during the evening hours by promoting relevant leisure activities. We specifically developed the technology which allowed us to identify people who came through the airports and were present in the Winter Olympics locations. People, who matched both criteria, were selected for promotional campaigns and started seeing the ads.

Audrius Smaliukas, product manager at ESKIMI states that the new "smart geofenced targeting allows brands to do real-time market research and understand which people were loyal with a certain brand and who were switching between brands."

This new targeting method is convenient for clients who are looking forward to promoting their services to premium segments, such as Golf club or Yacht club visitors. Aurimas Paulius Gircys, Global business development manager at ESKIMI firmly believes that with the data that ESKIMI has unlocked for the brands, these will finally be able to reach the relevant customers for premium car or premium housing segment. From now on brands can know, which customers have highest purchasing power and match the data with appropriate interests or intent categories.

The ability to build your audience lists using smart geofenced retargeting is a game changer in advertising, where results justify investments.

About ESKIMI

ESKIMI is a fast growing mobile programmatic platform for agencies and brands to make your mobile media spend more efficient and reach more than 280M users on mobile.

ESKIMI has a strong presence in African and Asian markets. ESKIMI has offices in Kenia, Nigeria, and Bangladesh. Next milestone in the Eskimi expansion in Middle East market with established strong presence in Dubai, United Arab Emirates.

https://business.eskimi.com