GrooveCar Announces Video Marketing and Engagement Strategies Webinar

Credit Unions will learn best practices in executing campaigns
HAUPPAUGE, N.Y. - Feb. 15, 2018 - PRLog -- GrooveCar, the online auto buying resource for credit unions announces its next webinar series focused on video marketing and engagement strategies called Strengthening Auto Loan Growth with Video Marketing. Credit unions are invited to join the webinar which will be held on February 22nd, by signing up on the website. "Video continues to outperform most of the content marketing strategies, yet, there still exists some hesitation in using this platform. Statistically, videos boost conversions and sales better than any other marketing tool. It's time to bust the myths surrounding its use," explains Eric Budzinski, AVP of Marketing, GrooveCar.

Best practices in credit union video marketing to use in the credit union setting will be reviewed along with its use in amplifying the credit union's marketing message through social media. "Video has exploded over the past few years as a primary form of marketing, we want to help our credit unions take advantage of this opportunity to garner more exposure for the auto buying resource," states Budzinski. The statistics are telling, according to Budzinski, who will cover this in the webinar as well as the overwhelming proof that it's time to really leverage this marketing tool.

Topics explored during the webinar include:

·      Where video is being used successfully

·      Generational use of video engagement

·      Video marketing and the auto purchase process

·      Using video to drive auto loan growth

·      Video production tips

·      Next steps in video marketing

GrooveCar provides credit unions with customizable videos to accomplish greater engagement with members. Through its video library, credit unions can pick out videos that meet their needs addressing such topics as taking out a car loan, leasing vs buying, auto buying awareness and a host of other subject matter that are customized at no charge to the credit union. "At GrooveCar, the marketing department has a library of videos available for customization. The best course of action is to join the webinar, understand all that is available and then start using the video marketing collateral. We want credit unions to know we are here to make the next step in engagement a successful one," says Budzinski.

About GrooveCar:
Founded in 1999, GrooveCar provides automotive loan growth solutions to credit unions nationwide while providing their members, as well as the general-public, with the most informative and user-friendly auto search engine. With its expansive dealership network surpassing five million vehicles, GrooveCar facilitates the entire car buying process, including shopping, researching, buying, leasing, and financing. Through the national auto-leasing program CU Xpress Lease, credit unions can take advantage of leasing opportunities in the new and pre-owned vehicle market. CU Xpress is the leading credit union lease program in the nation. Additional information on GrooveCar or CU Xpress Lease may be found at

Karen Johnson
Director of Public Relations
GrooveCar Inc.

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