Did You Know This About The Millennials In Your Own Life?
"They Are The First Generation Ever Projected To Not Outlive Their Parents"
By: Sealed Speed
How did this happen? The reasons are many and have compounding factors: a poisoned food chain, constant exposure to pollutants and the financial stress inherent in an ever-widening wealth gap. Their young adult years now carry a lifetime of economic disadvantages that come from early career income stagnation. Add in all of the emotional stress they deal with from an unrelenting exposure to the unhealthy behaviors within social media, and you see obstacles to success that the families who care about them, could never have predicted. Collectively these issues appear insurmountable.
What can one family or one brand do to halt this spiraling epidemic of early morbidity? Join the movement that disrupts the most destructive force at work here: compounding!
Jackie Bassett, CEO of Sealed Speed, is leading the charge by connecting authentic brands with over one million families who care, and are ready to Take Action Now!
"We face an existential threat and that challenge requires harnessing the most powerful force for real change in the modern world – authentic brands who go far beyond 'doing well, by doing good.' says Ms. Bassett. "They've built real solutions to core problems. Their brand is in their DNA. It's their very reason for being".
Brands such as WholesomeWave.org, that have changed entire industries. "Food Is Medicine" is not just a tagline for them. They've actually changed the health care system so doctors can now write prescriptions for fruits & vegetables.
Moo.la CEO, Gemma Godfrey, has built an investment tool that people of any skill level can use to create their own financial well-being. This emerging brand, as Ms. Godfrey says " is empowering David not Goliath".
Innovation-focused brands are creating global communities of health and wellness. Peloton, a maker of internet-connected fitness has accomplished this brilliantly and they're making a measurable impact in many lives.
Heritage brands such as Unilever, Marks & Spencer, Hilton Worldwide and P&G serve to offer assurance that, just as Walt Whitman wrote in Leaves of Grass, the "powerful play goes on, and you will contribute a verse."
This important generation just wants what their parents wanted, meaning to their life. Now, not when they retire, as they may never get to. In a world where no industry works 'the way it always did', most struggle to find how they can contribute a verse. But when they do, the results are extraordinary.
Alex Place, is a millennial, and is Co-Founder of H2KNO.org He's working to turn the image of "drinking water into a Super Power" so children will want to drink more water.
"So we start with our 'Who Are You?' contest", Ms. Bassett explains, " and it reaches them directly from the family member that cares the most. The one who remembers when they wanted that too, and still do."
"It's an empowering question to be asked, and even more so to answer. We don't seek to scare anyone with that morbidity statistic. " Bassett shares, "We're connecting them with brands that offer them something they can do today! It's not just about millennials or boomers (what I call the 'original millennials')
The brands that she is connecting with these families all stand out from their competition. Brands that authentically, and publicly stand up for them as they navigate an ocean of unique challenges. They'll be remembered forever by their best audience, as the brand that made a measurable impact on their lives - literally, and forever.
Now, you and your brand are invited to join the movement, to be part of the solution, to be part of the same cascade of real change that has always worked - because, now you know!