The inspiring story of two entrepreneurs who turned their dream of demystifying digital services

CHENNAI, India - Dec. 16, 2017 - PRLog -- Pursuing your passion is the best way to find yourself. Here's how two people did it and hitting great heights day by day. Founders, Bharath Kumar and Raghunath Sivanandham give their insights on the reasons that have led to the launch of Init, a digital marketing startup company in Chennai.

Bharat Kumar, added that "India is standing on the doorstep of a digital change epoch or we can also say that the country has already entered into the digital era through our government's Digital India Programme. So while this programme receives major criticism and fanfare, many see it as a government-supported nudge towards the digital era, where the country is already heading. Reinforcement of Digital India has led to the rise of digital marketing in India as an unheralded act which is expected to take this transformation forward. There's a lot occurring in the digital marketing field, and many people are aware of it and especially this change over of traditional to digital makes more impact on small & medium businesses.

From close to the beginning, we figured out that India's online marketing and the penetration of Internet in India steps higher as it is compared to other developed countries like U.S. We started scrutinizing the people's increasing use of the internet, social media platforms and online searches for shopping which fueled us to create our own digital marketing startup, with the appropriate approach. This is how Init came into existence in the year 2014 in Chennai"

When asked about the potential of digital marketing in India, Raghunath, says:  "The digital marketing industry in India is booming due to various reasons. In a recent survey, it was reported that about 19% of the budget of an average Indian marketers' was allotted to online marketing activities in the year 2016, and it is expected to increase above 21% in 2017. And the usage of internet is expected to reach 55% from 34.8% by 2025. In another report, it was estimated that 2 billion networked devices will be available by 2021. The above facts are an evidence for the immense growth of digital marketing in India. Certainly, there are challenges faced by digital marketers, but these challenges are faced by every digital marketer in the world"

The start of something big

Init which started as freelance project in 2013 and later was established as an company in 2014, is an initiative of Bharat Kumar and Raghunath Sivanandham,  B.Tech IT graduates from Dr.MGR educational and Research Institute. Ascribable to their passion towards digital marketing they started their career as a developer & digital marketers. Their expert knowledge and experience in the field of digital marketing  along with their curiosity for an exciting new challenge, made them establish Init. Initially, the company thrived working with a few known brands in Chennai.

"Now, Init ranks No.1 in offering SEO, SEM, Social Media & Content Marketing services in Chennai and around the world for any kind of businesses and from small companies to large corporate. Our mission is to make any brand of any business be identified on the big web by ranking higher in search engines and as well as brand awareness to peoples in social networks, says Bharat Kumar.

Overall Digital Marketing is all about team work which requires experts with different skill sets like the web developer, designer, strategist, content writer and obviously the digital strategist to optimize the creatives. Certainly, a successful team is all about working in close association with each other. Only the best creative and competent team can help any business flourish and achieve the greatest Return On Investment (ROI). Likewise Init is spearheaded by creative minds from different domains, while Bharat and Raghunath are at the helm of the booming digital marketing team.

"We work jointly on a project to deliver the optimum result to each and every client. Our team here at Init actively supports, shares and helps to improve each other's knowledge and skills. Our goal is to help clients get the right type of traffic from various networks and convert their leads into sales" adds Raghunath.

How does Init work?

"Digital marketing is an impetuous domain. You should grab the attention of the customers as quickly as possible and try to retain them there to create an interest in them. Coping up with the latest trends and having an effective plan of action can only help you achieve this online. If you think digital marketing is just about a traditional marketing then, it's a big joke. Digital marketing is not just a trick, it is much more. At Init, we follow a holistic approach to overall digital marketing process (SEO, SEM, SMO). Our digital marketing strategies are designed into consideration for all the factors that fulfill search engines, social media's, search marketing etc to achieve higher scale of marketing tentative for every brands.

Init is second to none in understanding the Google's algorithms, trends and techniques used in digital marketing, social media, affiliates & other email pulling campaigns. Expert digital marketing services are offered with a targeted approach. Init before implementing any technique, make their clients understand the essential details of a technique and how it can benefit their business. Through a holistic approach, Init maximizes the success of clients and maintains consistent progress of their performance online.

"Init celebrates its fourth anniversary and we are getting better every day. Our goal is to give a new dimension to digital marketing, understand the trends and techniques like none and give our clients' the best possible results" ends Bharath.

For more information about services & careers visit http://www.initseo.com