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Rap Snacks Creates Brand Partnership with Innovative Rapper Lil Yachty
By: Rap Snacks
Rap Snacks has re-established itself as the go-to brand where reinvention has taken place. Over the past year, Rap Snacks went viral when Atlanta based rap group Migos' jingle, "Dab of Ranch", was released. The jingle received over five million plus downloads prompting the group to release it as on official jingle on Spotify. It was then that Rap Snacks decided to step up their cross-branding and marketing efforts to place themselves at the top of the game. "The future of marketing is here, companies must take an innovative approach to get their message across and products into consumers hands quickly. As a brand, you should think along those lines," says Lindsay. Lil Yachty is accustom to this type of marketing which has proven effective in the marketplace. His partnerships with blue chip brands are solid. In addition to his partnerships, his catchy music have garnered him a huge following on social media, which has positioned him to be a cash cow for the brands that he is affiliated with.
About Lil Yachty
Lil Yachty, rapper and singer, was born Miles Parks McCollum on August 23, 1996. Yachty first gained recognition in August 2015 for his singles "One Night" and "Minnesota" from his debut EP Summer Songs. He released his debut mixtape Lil Boat in March 2016. On June 10, 2016, Yachty announced that he had signed a joint venture record deal with Quality Control Music, Capitol Records, and Motown Records. His mixtapes Lil Boat and Summer Songs 2 were released in 2016 and his debut studio album Teenage Emotions in 2017.
Yachty made a guest appearance in a Sprite commercial with LeBron James, where he is seen in an ice cave playing the piano. Lil Yachty was picked to be the face of the new Nautica and Urban Outfitter collection. Yachty also appeared in the "It Takes Two" video with Carly Rae Jepsen for Target.
Rap Snacks are a variety of potato chips that feature famous rappers. They are generally sold in convenience stores and advertised as "The Official Snack of Hip Hop." Rap Snacks were created by James Lindsay in 1994. The brand features a wide variety of popular rappers, each having their own distinct flavor. The packaging of each variety has a cartoon version of the rapper on the front and a quote from the artist on the back. Consumers are also able to scan the bag to download the latest music and information using their mobile devices.
Information on regarding media, press interviews brand partnership contact Dasha Ware at Dasha@therisingstargroup.com. Follow us on all social media outlets @OfficialRapSnacks, Twitter @RapSnacksNow and the website http://www.rapsnacks.net.
The Rising Star Group (RSG Agency)