IBC 2017: Technicolor Thought Leaders Offer Insights on the Future of Immersive Experiences

AMSTERDAM - Sept. 13, 2017 - PRLog -- PRE- IBC 2017 – The International Broadcasting Convention (IBC), which begins in Amsterdam this Friday, will feature the latest developments in technology and artistry that will define how immersive experiences are being created, distributed and consumed in the European market.

Technicolor subject matter experts will participate in presentations and panels throughout the event to explore key issues related to: premium content creation; workflow challenges in VR and AR creation; the role of color management in VR, AR and MR; immersive applications in future markets; and more.

Media and analysts are invited and encouraged to sit in on following sessions:

Saturday, September 16th – 10:50am – Marcie Jastrow, SVP Immersive Media and Head of the Technicolor Experience Center (TEC) will speak on a panel titled: "Story Telling to Story Doing"

Saturday, September 16th – 11:25am -- Brian Frager, Lead AR/VR Experience Producer of the TEC will speak on a panel titled: "Where Technology Meets Storytelling: Reconceiving the Linear Narrative in Wonder Buffalo"

Saturday, September 16th – 2:35pm -- Marcie Jastrow will engage in a fireside chat titled: "The New Canvas: How Emerging Technology Is Changing the Way Stories Are Told"

Sunday, September 17th – 10:50am -- Brian Frager and Nick Mitchell, VP Immersive Technology at Technicolor will speak on a panel titled: "Creative and Technical Sides of VR Production"

Monday, September 18th – 1:40pm – Nick Mitchell, Brian Frager, and Tania Pouli, Senior Scientist for Technicolor's R&I group will discuss "Technologies for the Future: How Color Management Advances VR, AR and Beyond"

To learn more about Technicolor's presence at IBC 2017 visit:

For more details or interview requests, contact:

Lane Cooper
+1 323 817 7547
Lane.cooper@technicolor.com