Google and Bing Sued for False Advertisement
He added, "Google and Bing should enforce more strict guidelines against false advertisement for its users. Users trust Google and Bing, not companies who put up advertisement."
Currently, defendants have appointed 11 lawyers. The plaintiff did not appoint any lawyers, and the trial starts on July 6th.
Generally, relevant ads are exposed when searching for keywords. However, there are strong arguments that these search ads harm a fair competition. For that reason Google was sued by the EU for showing its advertising links and services as the best search results cleverly and gaining huge unfair profits.
The result of the lawsuit, which involves the core business model of Google and Bing, is drawing attention. On the other hand, it is said that the plaintiff (www.titob.com) is planning to launch a free advertisement system and people search engine, with the catchphrase 'there is no search algorithm more accurate than people'.
Seoul Central District Court
Case number: 2017 6028238
Court's phone number: + 82-02-530-1509 (Tuesday and Thursday are not available for trial)
Page Updated Last on: Jun 19, 2017