Meet grin, the toothbrush re-imagined

By: grin
NEW YORK - Dec. 23, 2016 - PRLog -- The grin story

A few years ago, Simon Cooper decided to make a smarter, more sustainable toothbrush.

"Whether you're a hippie or not, throwing away the entire toothbrush makes no sense," he said, pointing out that every year over three billion toothbrushes end up in landfill.

So in early 2015, Simon hired Ryan Day, an Industrial Designer from Toronto. Over several months they worked on grin, beginning with more complex designs and eventually simplifying to the core essence—a sleek, anodized aluminum handle and replaceable brush heads.

"We wanted to create something that was beautiful and that people would be proud to own, maybe even show off," Simon said. "I wanted to build a business around a good product, not a cheap product."

"The final grin design is more hygienic and way more convenient than your standard disposable toothbrush," he says. "Nobody enjoys buying a toothbrush, so why not have it arrive in the mail and, at the same time, remind you that it's time to replace your old one?"

"The goal was to make a toothbrush that is really cool. The happy byproduct is that it reduces most of the plastic that ends up in landfill."


grin will be available to purchase from the website either by subscription, or on as-needed basis.

"In researching and designing grin, we found that the Dentist-recommended three month life span of a plastic toothbrush is actually long," Simon notes. "My toothbrush looked pretty bad after three months of use. I think people kind of ignore them, but if you look closely at yours and think about the bacteria in a bathroom, chances are you might consider spending a bit more to have a new brush head delivered each month."

Visit our Indiegogo page:

Simon Cooper
Email:*** Email Verified
Tags:Startups, Crowdfunding, Toothbrush
Location:New York City - New York - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse

Like PRLog?
Click to Share