The Marketer Quarterly Issue 12
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Dec. 19, 2016 -
PRLog -- In Issue 12 of The Marketer Quarterly we announce the 2016 Marketer Quarterly award winners. You'll see the best from 21 brands and learn the tactics and creatives that earned them a Marketer Quarterly Email Marketing Award.
Also in this issue we ride along the CMO of Taco Bell, get the latest from Starwood and Marriott on the merger of their loyalty programs. You'll also hear from Wrangler, the DMA, the MMA and many others as they share their marketing best practices.
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Here is the complete list of 2016 Marketer Quarterly Email Award Winners. Congratulations to all of the winners.
| Category Title | Company/Brand Name | ESP (Email Service Provider) | Marketing/Advertising Agency | Other Partners/Agency |
| Best Subject Line | Asda | Selligent | BJL | Return Path |
| Best Welcome Email – Association | AARP | Salesforce Marketing Cloud | Trendline Interactive | |
| Best Welcome Email – Travel | Airbnb | Responsys | Trendline Interactive | |
| Best Use Triggered Email – Telecomm | Comcast Business | Eloqua | Trendline Interactive | |
| Best Welcome Email – Consumer Products | Wacom | Mail Chimp | Trendline Interactive | |
| Best Offer – Travel | Hipmunk | Salesforce Marketing Cloud | | Movable Ink |
| Best Use of Social Marketing in Email | Gap, Inc. | Salesforce Marketing Cloud | | Movable Ink, Olapic |
| Most Innovative Email – Travel | HotelTonight | ExactTarget | Shaw + Scott | Movable Ink |
| Most Innovative Email – Entertainment | Palace Sports & Entertainment (Detroit Pistons) | Marketo | | Litmus, Movable Ink |
| Best Offer – Retail | Ann Inc. | Experian Marketing Services | | |
| Best Newsletter – Association | AARP | Salesforce Marketing Cloud | Trendline Interactive | |
| Best Triggered Email – Retail | Zulily | Selligent | | |
| Best Offer – Consumer Products | ServiceMaster/Terminix | Experian Marketing Services | Epsilon | |
| Best Newsletter – Business Services | FedEx | Salesforce Marketing Cloud | Epsilon | Hanley Wood, Inferno |
| Best Welcome Email – Grocery | Whole Foods Market 365 | Epsilon | Whole Foods Market 365 | |
| Best Newsletter – Consumer Products | Quaker Oats | Zeta Global | Zeta Acxiom Impact | The Marketing Arm, Organic, Vayner |
| Best Welcome Email – Beauty | Garnier | Zeta Global | Zeta Acxiom Impact | |
| Best Offer – Beauty | Garnier | Zeta Global | Zeta Acxiom Impact | |
| Best Welcome Email – Retail | Dormify | Dotmailer | | |
| Best Cross-Channel Campaign | Hewlett Packard | Salesforce Marketing Cloud | Zeta Acxiom Impact | |
| Best Social Marketing Campaign | HBO | N/A | Merkle | Facebook |
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