Harperwoods Blending Age Old Traditions With Technology To Create Bespoke Footwear!

 
 
Harperwoods Bespoke Shoes
Harperwoods Bespoke Shoes
 
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Tags:
Virtual Design Studio
Harperwoods
Custom Shoes

Industry:
Fashion

Location:
Tracy - California - US

Subject:
Projects

TRACY, Calif. - Dec. 5, 2016 - PRLog -- Over the years, due to industrial revolution promoted mass-production, the traditional method of intricately handcrafting leather footwear has fallen prey to obscurity. Across the world the art of handcrafting a pair of shoes as per customer's requirement is nearly extinct. This is where Harperwoods comes in.

Harperwoods is a unique bespoke brand that's here to cater to the new age experimentalist, the quirky artist, the businessperson who dares to be different. Harperwoods is offering individuals the ability to express their styles without any compromise due to lack of options. And the canvas they are offering is the shoe. The brainchild of Soham and Ruchika, Harperwoods is bringing about the unique but beautiful marriage of ancient artistry and cutting edge design. They have built a Virtual Design Studio, where users can go and "build" their shoe as per their specifications, be it colour, fabric, design, personalisation, size, etc. Users can even choose the make of their soles and breadth of the shoe as per their fit. Once completed, the shoes are handcrafted by Harperwoods' very own artisans in the leather beating by lanes of Agra which has served its skills and expertise to some of the most renowned fashion houses of the world.

Harperwoods works on the "As On Requirement" principle, thus there is negligible wastage keeping the process eco-friendly. According to founder Soham, "Luxury brands end up ditching piles of shoes owing to pressure of keeping brand exclusive and to cater to all sizes." They then recover the costs for this loss from the customers.

Also on top of it, they have very heavy overhead costs as well. As a result, customers ends up paying exponentially more than what the shoe actually costs.

Harperwoods makes shoes only when the customer orders for it, therefore we can maintain high focus on quality and have no extra costs to recover". This makes Harperwoods affordable as well – a rarity in the world of bespoke luxury fashion.

On Harperwoods, users have close to 7 billion combinations to try out, thus ensuring every shoe is unique to the user. Currently, they are crowdfunding on Kickstarter, an international rewards-based crowdfunding platform, to launch processes and hire artisans.

For every pair of shoe that Harperwoods sells, it donates a pair of school shoes through its social initiatives.

Kickstarter community has recognised the uniqueness and come together to meet their funding goal in less than a week.

Soham concludes, "Top fashion houses employ Indian craftsman, but these artisans never get their due. Through Harperwoods we bring them into focus and also demonstrate that technology can help revive & nurture traditions while ensuring ecologically conscious fashion."

Check out their crowdfunding campaign here: https://www.kickstarter.com/projects/harperwoods/harperwo...

Contact:

Soham Rastogi

Harperwoods Customs Inc

807, Mountain House

Tracy, CA 95391

Phone: +1-866-629-7079

Email: soham@harperwoods.com

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Tags:Virtual Design Studio, Harperwoods, Custom Shoes
Industry:Fashion
Location:Tracy - California - United States
Subject:Projects
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