SnooZeal, the world's first smart phone controlled anti-snoring/sleep apnoea device, set to disrupt the $33bn sleep market as it awaits FDA approval
SnooZeal, the world's first over the counter smart phone controlled anti-snoring device aimed at reversing the root cause of snoring and obstructive sleep apnoea during sleep, is expecting to receive FDA approval in Q2.
SnooZeal is the only anti-snoring and obstructive sleep apnoea device that is used during the day. It does not have to be worn at night and unlike other anti-snoring devices that only relieve, not treat, snoring and OSA, SnooZeal works to reverse the physiological cause of snoring and obstructive sleep apnoea.
Since receiving CE approval earlier this month, the team behind SnooZeal are working on European pre-sales with retailers, ENT Consultants, medical device distributors and sleep physicians.
SnooZeal is also seeking early round funding as interest grows from major retailers and potential distribution partners in the USA in advance of FDA approval. Results from the first set of clinical trials are due to be published in Q1 and SnooZeal has a patent granted and has retained ISO13485.
Developed by a renowned ENT consultant, Professor Anshul Sama, SnooZeal addresses the root cause of excessive relaxation and loss of tongue muscle tone during sleep, which obstructs the breathing passage and leads to snoring and sleep apnoea. Effectively giving the tongue a "work-out" SnooZeal's novel technology sends gentle electronic pulses to the back of the tongue to tone the muscles which reverses the over-relaxation of the tongue and stops snoring.
The three-part SnooZeal device is used during the day only and is worn for just 20-25 minutes, twice a day over a 6-week period. It uses wireless technology and there is a smart phone app to control the progress of the treatment.
In a crowded and fast-growing $33bn anti-snoring market, there are no other products like this. "In the US alone, over 90m Americans snore every night, not only disturbing their sleep but that of their partners too. Noisy snoring strains relationships as it disrupts the partner's sleep more than the snorer's. It is well known that the long-term effects of sleep deprivation and disturbed sleep can lead to serious health problems," says Professor Sama, Senior Consultant Surgeon at Nottingham University.
The SnooZeal team includes medical and engineering experts that include Professor Boris Stuck, Professor Russell Harris, Mr Jason Watson and Tom Tucker, an entrepreneur who has successfully launched over 200 medical equipment products. SnooZeal has got initial projected sales of 400,000 units in the US alone and the company is currently looking for strategic partners as a second set of trials is due to commence in Q1 at one of London's top teaching hospitals.
"Many night time anti-snoring devices are often abandoned as people find them uncomfortable and ineffective. What makes SnooZeal so innovative and effective is that it addresses the root cause of snoring rather than just temporally relieving it, and because SnooZeal is only used during the day, it means that users can sleep naturally at night," says Professor Sama.