Small Business Marketing Trends for 2017 from Global Resources

CHICAGO - Oct. 10, 2016 - PRLog -- The business consulting team at Global Resources can help get your small to medium – size business on the path to success. Our experience, expertise and knowledge allows us to help navigate the way for you to reach your goals.

Here are three business marketing trends we expect to see in 2017:

• Native advertising- Disguised, online advertising that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appears on the platform.
• Purpose-driven marketing - A way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause. But while most organizations recognize the importance of "giving back," they aren't always accustomed to creating content around their efforts in a way that will both engage their audience and drive them to participate. Success in this arena is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved.
• Video and visual - By 2019, it has been predicted that 80 percent of all Internet traffic will be to videos. That figure would be 64 percent higher than 2014 … and a significant portion of the growth will probably occur in 2017.In other words, video content is on the rise and visual content will play a major role in facilitating the development of this burgeoning segment of digital marketing.

About Global Resources LLC

Global Resources is a full-service business development group and general management consulting firm focused on small and medium-size privately-held companies in North America. We were formed to help small and medium-size businesses maintain positive cash flow, control costs and accelerate profitable growth, allowing entrepreneurs and managers to make the most of their work and their lives. Through business analytics, consulting and strategic tax planning, we are a lifetime resource that offers business owners the freedom to grow.  For more information, visit  https://globalresourcesusa.wordpress.com/.